Lead Management, real lead management, the experienced manager knows must be solved before sales conversion from leads is optimized. In the interview with lead management expert Brian Carroll we discuss recent research from Forrester and his thoughts on how to tackle the lead conversion conundrum. Brian says we must approach the conversion from the customer perspective. Learn at least three ways increase your conversion. The host is Jim Obermayer.
Brian Carroll, Evangelist, Author, Speaker
Brian Carroll, the author of the bestseller, Lead Generation for the Complex Sale, has been a staple in the B2B Marketing community for years. He publishes the popular B2B Lead Blog and is the founder of the B2B Lead Roundtable discussion only LinkedIn Group that has over 20,500 members. Brian recently finished a stint as Chief Evangelist at MECLABS and is now back to helping B2B understand and execute modern demand generation do lead acceleration.
Mobile ∙ 651 226 4516
Twitter ∙ @brianjcarroll
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