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Sales Lead Management Association Radio


Best Hire you’ll make this year: Predictive Sales

June 3, 2014
SLMA Radio host Jim Obermayer chats Justin Shriber, VP of Products of C9, the predicative analytics company.  It really comes down to a twist to that well-known saying “What you don’t know can hurt you.” 

Companies sit on piles of information and then can’t seem to forecast sales results in a reliable manner. In this interview Justin shares what can be done about forecasting failure and how to optimized revenue across the value chain.   The end result is, the information you already have can generate revenue as surely as another person, if you know how to use it.

About Justin Shriber

Justin Shriber is the Vice President of Products at C9 where he is responsible for Product Management, Product Marketing and Strategy.  For the past two decades, Justin has focused on helping companies accelerate growth and profitability by building and executing strategies that align marketing, sales and service with the needs of the customer. At Oracle he headed Oracle’s CRM On Demand organization and at Siebel, he was one of the early pioneers of the cloud, leading product teams responsible for delivering the first generation of SaaS applications. Prior to the work that he did and Siebel and Oracle, Justin was a management consultant at McKinsey & Company.
He holds an MBA from the Harvard Business School and a Bachelor of Arts degree in English and Economics from the University of California Los Angeles.
C9: The Revenue Performance Company

C9, the Revenue Performance company, helps organizations analyze and optimize revenue across marketing, sales, service and support. Only C9 Applications and Active Data enable companies to increase revenue by improving visibility and predictability, generating more accurate forecasts, and identifying revenue risk.

Going Beyond BI and CRM

Only C9 provides Active Data Services and Analytic Applications that optimize Revenue Performance across the entire Revenue Supply Chain. Going far beyond the limits of CRM systems and BI platforms, C9 products deliver high-value, insights—in the form of alerts, reports, dashboards, and pipeline and forecasting solutions—to business users at their moment of value, anytime and anywhere. These insights empower users to focus on key deals, identify risk, manage teams more effectively, increase forecast accuracy and grow revenues.

Driving Revenues for Industry Leaders

C9 helps grow revenues for industry leaders including Avaya, BMC Software, CA Technologies, EMC2, LinkedIn, Pandora, Progress Software, Siemens, Splunk and Stanley Black & Decker.

C9 Headquarters
177 Bovet Road #520
San Mateo, CA 94402
Headquarters: +1.650.561.7855