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Sales Lead Management Association Radio

18
Oct

How Predictive Lead Gen Solves the Mystery of Revenue Shortfalls by finding Qualified Prospects

October 18, 2016
00:0000:00

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Qualified prospects are the number one request of ANY sales force. Solve the qualified prospects issue and you solve the revenue issue for your company.  In this program, the senior director of product marketing at Infer, Sean Zinsmeister describes how machine learning delivers the most sought after of all marketing outcomes: a qualified prospect. The host is Jim Obermayer
 
About Sean Zinsmeister
 
SR. DIRECTOR OF PRODUCT MARKETING - Infer

Sean Zinsmeister crafts the positioning, messaging and overall go-to-market strategy for Infer’s next-generation predictive sales & marketing platform. Once a satisfied Infer customer himself, Sean joined Infer from Nitro where he developed and led an award-winning global marketing operations team. 
As a thought leader and accomplished sales & marketing technologist Sean’s works and contributions can be found featured in: Salesforce, Marketo, Hubspot Microsoft, Business 2 Community, VentureBeat, MarketingLand, and more. Sean holds advanced degrees from Suffolk Sawyer School of Business and Northeastern respectively in strategic marketing and project management. 
 
About Infer
Infer is the #1 Predictive Sales & Marketing Platform which helps businesses identify and target your best prospects with Predictive Scoring, Sales Intelligence, and Account-Based Marketing products. It leverages proven data science and machine learning to rapidly model the untapped data sitting in enterprises, along with thousands of signals from the web. Customers include several large enterprises and numerous high growth companies like AdRoll, HubSpot, New Relic, Pandora, ShoreTel, Tableau, Xactly and Zendesk. www.infer.com
 

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