Word of mouth is alive and well in this digital world as marketers and salespeople alike again learn to tap into the most powerful of all human interactions, referrals. The software field for this application is dramatically expanding and our guest Tom Gay, CEO of Refer.com explains why referrals are an advantage in a digitally dominated marketplace. The host is Jim Obermayer
About Thomas Gay
Thomas Gay is a life-long serial entrepreneur focused on bringing IT solutions to complex business and marketing problems. Tom’s newest success, an exciting web 2.0 technology firm called Refer.com provides a package of high performance, referral marketing tools to professional services providers where relationships are at the core of the client’s business success.
Refer.com services are aimed at financial services firms, attorneys, insurance professionals, consultants, accounting, non-profit and many other services firms. Refer.com teaches users the keys to building trust-based referring relationships and then provides easy to use, web and mobile software tools for personal relationship building, task management and results tracking. In today’s setting, marketers are competing with more noise, higher costs and more barriers to reach a decision maker. Refer.com tools break through the noise and puts the professional back into “high-touch” success building relationships with key prospects and potential referral sources. www.refer.com
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