Managing sales leads is not for the timid or uninformed because how sales leads are managed is crucial to the growth of your company. David Lewis, the author and founder of DemandGen International is a believer that if you can’t manage the sales lead process, you can’t manage sales revenue. In his book Manufacturing Demand, the Principles of Successful Lead Management, David outlines his five principles of sales lead management and over the coming months he will discuss each of the principles in standalone shows. His ideas and tips will surprise you. The host is Jim Obermayer
About David Lewis
For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
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