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Sales Lead Management Association Radio

16
Sep

About the SLMA

September 16, 2016
The Sales Lead Management Association (SLMA) has been formed because Sales Lead Management is a basic business process that cannot be ignored simply because it crosses the line between sales and marketing. We will provide information for members who want to manage their sales inquiries in a more efficient manner.

The SLMA will provide best practices for marketing and sales management so that the marketing dollars put at risk have a predictable rate of return. Combined with helping companies develop best-in-class Sales Lead Management processes and procedures, as well as implementing best practices in the use of Sales Force Automation (SFA) and Customer Relationship Management (CRM) software, we believe that those companies that refine their systems will experience both a competitive advantage and more predictable revenues.

The Sales Lead Management Association (SLMA) has been founded by James Obermayer, President of Sales Leakage Consulting, Inc., of Villa Park, Ca, and Mark Friedman, President of The Velos Group, Inc. of Tustin, CA.

Sales Lead Management Association Advisory Committee

The Sales Lead Management Advisory Committee is comprised of people who understand the discipline of sales lead management. The SLMA is looking for additional advisors from a contact center, one or more CRM Software companies and managers at companies who have risen to the challenge of managing inquiries. Members of the Advisory Board are asked for their opinions on various subjects. They must be open to hearing from people who have issues and may ask for their advice. They may contribute content to the Sales Lead Management Association web site. There will be no compensation just the occasional satisfaction of helping companies manage their inquiries in the most professional manner. 


Advisory Board Members are asked to serve a minimum of one year.
  • Quarterly Calls. At least quarterly phone calls with SLMA management 
  • Contributions. Contributions as an author for the SLMA site. 
  • Expert. Willingness to be listed as an expert on the Ask the Experts page. 
  • Committee. A willingness to serve on an SLMA committee as the association grows.  We expect in the near future that we will form new committees to make recommendations for the different aspects of lead management.
Michael T. Alexander 
Director of Client Relations
G. E. Pia & Company 
Registered Investment Advisor 
(626) 622-8000
www.gepiaco.com
Frank Jamison
President 
Applied DM Research 
(415) 884-9902 
www.applieddmresearch.com 
Lisa J. Cramer
President
LeadLife Solutions, Inc. 
(770) 670-6702
www.leadlife.com
Dan McDade
President and Founder 
PointClear
(877) 582-9909
www.pointclear.com
Richard A. Hagle
Publisher
Racom Communications
(312) 494-0100
www.racombooks.com
Dan Rime, CBC
Marketing Director
CDCE Incorporated 
(800) 373-5353
www.cdce.com
Christel K. Hall, APR CBC 
President
PRowrite Public Relations
(775) 267-9232
www.prowrite-pr.com
Dan Rogers - Customer Acquisition Management
President 
AdTrack Corporation
(800) 735-3237
www.smartlead.com
Ruth P Stevens

President
eMarketing Strategy
(212) 679-6486
www.ruthstevens.com

Matt Hill - Trade Show Training for Qualified Leads
President
The Hill Group - Seriously Fun Training
(408) 257-7828
www.hillgroup.com

SLMA BLOG HIGHLIGHTS: