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Sales Lead Management Association Radio

21
Nov

5 Things Kevin Joyce of Pedowitz has Learned about Business and Life

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Have you ever wondered how some people have become so smart?  Did they make the mistakes youmade?  What has driven them to accomplish so much?   In this interview we ask Kevin Joyce, CMO of the Pedowitz Group to tell us the about the five things he has learned in business and life.  His answers surprised me and I think they will surprise you also.   He talked about:

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14
Nov

Do you need an Intelligence Platform?

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It’s one thing to talk about AI and machine learning and try to filter out the nonsense claims of a hundred companies that say they can deliver information about customers, buyers, competitors and your mom and dad; it’s another thing to find someone that has a platform that makes sense of the flood of gobbledygook flowing into your company. In this interview with Katie Bullard, Chief Growth Officer atDiscoverOrg we discuss what a marketing intelligence platform is and isn’t and why to compete going forward you have to make some decisions on employing an intelligence platform. The host is Jim Obermayer.

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Nov
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Oct

How Verizon changed gears to turbocharge its tradeshow lead gen

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Learn how Verizon Telematics, a connected-vehicles, fleet management products and services provider, -worked with Zuant, a digital lead capture mobile platform for capturing, integrating and reporting relevant data from events, to help the company generate better leads during its Verizon Networkfleet event program.  Results included:

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  • Doubled sales opportunities with an increase in qualified leads from better and consistent data collection at all events
  • 156% YOY increase in sales opportunities from events
  • 287% YOY increase in unit sales from events.

About our guest, Hector Garcia, CTSM

Hector Garcia is Experiential Marketing Manager for Verizon Telematics, and based in Southern California.

Hector is responsible for event strategy to support the full suite of products in the Telematics organization: Fleetmatics, Networkfleet, Telogis, OEM partnerships, and Hum the automotive aftermarket consumer product. Since joining Verizon Hector has focused on enhancing events with structure, technology, and analysis of results to increase the returns from investments in their event programs.

Prior to Verizon Hector was with HD Supply Facilities Maintenance where he led event programs and had owned an event agency before that.

 

Company Overview

Verizon Telematics is now a global leader in implementing the next generation of connected services for vehicles, centered on a core platform of safety, security, convenience and infotainment offerings. The company offers a portfolio of services through its commercial fleet, aftermarket and original equipment manufacturer (OEM) offerings. Today Verizon Telematics operates in more than 40 markets around the world and offers comprehensive services to consumers, automakers, and dealers, providing technological and service expertise to power connected-vehicle products around the world.

SLMA Radio Sponsor

adView.cfm?id=525

Zuant is a new generation of mobile lead capture system. One you can use at every Tradeshow and Event, or even every day when you're on the road to present and send videos and literature to your customers. It looks great and eliminates the need for manually entering your leads later. Now that's smart. www.zuant.com

25
Oct

Can your Marketing People Execute Revenue Accountability in 2018?

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It’s Budget Time and this year may be different for many marketers as expectations of “marketing revenue management” have increased.

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24
Oct

1 Minute Life Management Tip from David Krieger

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In an interview with SalesRoads CEO Dave Kreiger, he discussed his career, and the five most important things he has learned about managing and growing this business.  While David is known as a salesman’s salesman, we found out what he had to overcome to be the entrepreneur he is today.   One of the five revolves around taking action in this 1.minute and 13 second out-take. 

More: Read the rest of this entry »

18
Oct
12
Oct

On Creativity - Steve Gershik says, More success if you start with the YES.

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Steve Gershik is one of many successful sales and marketing pros that understand the value of improv training. Here is a quick tip you can start applying immediately to ensure your success. Start with the YES.  This one minute tip came from outtakes of a recent interview on CRM Radio, "Where have all the risk takers gone?". Catch the replay here >

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9
Oct

The 4 Common Mistakes in Lead Nurturing That Lead to Failure

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Lead Nurturing, not to be confused with dumping all your available content on new prospects, has a Read the rest of this entry »

2
Oct

Case Study: How ADP Proved ROI on a $1.5M Tradeshow Budget

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A Case Study with Sales Management Super Hero Stephen Landry

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High Tradeshow Investment, but no visible ROI?  “Why is that?” Asks host Peter Gillett. In this episode of SLMA Radio. Zuant CEO Peter Gillett interviews Sales Enablement Super Hero Stephen Landry nosh about: Read the rest of this entry »

26
Sep

Managing Leads for Distributors: An Overlooked Advantage

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Sales Lead Management for direct sales people is a common, popular subject, whether for outside or Read the rest of this entry »

18
Sep

How the latest brain research can increase your sales

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Neuromarketing co-author, Patrick Renvoise, discusses how brain research and his  Read the rest of this entry »

12
Sep

How to Improve Your Nurture Content with Neuromarketing Principles

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DemandGen International Founder David Lewis, author and DemandGen Radio host, shares with us thoughts on Neuromarketing (aka Nueroscience) and six principles he applies to programs with his clients.  David has studied the science of Neuromarketing and its application to content delivery for prospects.   The host is Jim Obermayer. Read the rest of this entry »

5
Sep

Slick Salesforce Interactivity for Events and Your Sales Team

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Host, Peter Gillett welcomes Elements, CEO, Ian Gotts. Some of the points they'll be covering include:

  • Tradeshow integration a must for speed of follow-up – working with salesforce Admins
  • Ease of producing QR codes for event registrations and fast check-in to get rid of paper lists and handwritten badges!
  • Will the universal badge idea ever happen?
  • Everyday content availability and auto-lead capture for the sales guys who won’t!

 You may also be interested in Peter's perspective here:

Why Should Sales People LOVE Tradeshows?

Innovations in Mobile Lead Capture

SLMA Radio Sponsor

adView.cfm?id=525

Zuant is a new generation of mobile lead capture system. One you can use at every Tradeshow and Event, or even every day when you're on the road to present and send videos and literature to your customers. It looks great and eliminates the need for manually entering your leads later. Now that's smart. www.zuant.com

30
Aug

Why Should Sales People LOVE Tradeshows?

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In business these days, it’s increasingly difficult to connect by phone, let alone face to face meetings, which is why Tradeshows are back in fashion with a vengeance. Read the rest of this entry »

22
Aug

How to Optimize Customer Experiences for 4-10X Revenue

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The rallying cries up and down the halls of marketing today is, “How do we address customer experiences?” Read the rest of this entry »

16
Aug

Innovations in Mobile Lead Capture

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How Mobile Lead Capture is the Future for Better Qualified Leads from Events

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May

Will Artificial Intelligence Replace Marketing Departments?

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Dozens of companies are starting up, it seems almost every day, to apply artificial intelligence and the connecting technology of machine learning to provide new ways to market, find prospects, and qualify leads. 

Existing companies are racing to use new AI applications in their own technology to compete by increa Read the rest of this entry »