Christopher Ryan, CEO of Fusion marketing Partners will review the most significant findings in their annual survey of 1400+ sales and marketing executives. There are substantial surprises which gives us hope for sales and marketing and yet some results which dash our dreams of change. The host is Jim Obermayer. Show airs Thurs January 19 10:30 am. Read the rest of this entry »
In this interview with Rhoan Morgan, recent winner in the category of most inspiring leader of B2B and B2C C-Level Executives, she reveals what leading companies are doing that those that want to be leading companies aren’t doing. The host is Jim Obermayer
About Rhoan Morgan
As CEO of DemandLab, Rhoan sets the direction for the technologies, strategies, and partnerships that drive success for the agency’s clients. An early proponent of marketing automation, Rhoan continues to explore the next wave of technologies and analytics that support engaging customer journeys, and deliver valuable customer insights that advance business goals and accelerate revenue. Read the rest of this entry »
This is a third in a series of programs that discusses how a new CMO introduces Revenue Marketing to her new company. It will air live Thursday, January 5, 2017 at 10:30 am Pacific.
In the first interview on SLMA Radio we interviewed Liz Sophia and her CFO Ron Shah with the program title of: How a CFO and VP of Marketing fell in Love with Revenue Marketing. Ron seemed to be impressed with the concept that marketing can create measurable revenue. The relationship had gotten off to a great start, but both parties said it was still too early to measure a tangible success.
How technology and outbound calling over-comes quota failure and turns losers into winners!
Failure to make quota is sad. Sad for the reps that fail, sad for the CFO that has to figure out how to pay the employees and Sad for the sales manager that will be fired after he or she fires those that fail. It’s a losing situation unless it can be turned around. During this program, Peter Gracey, CEO of QuotaFactory tells us how to use technology and outbound calling to turn losers into winners. The host is Jim Obermayer.
SLMA Radio host Jim Obermayer interviews Elizabeth Fairleigh founder of thE Connection. They will discuss the power of PR to fuel marketing initiatives and drive sales. Fairleigh says PR has grown in importance to shape opinions as the point of the spear in high tech companies. Plus, she contends that PR is no longer just skill based word-smithing; it is an ability to create strategy as companies shape the playing field for their products. And yes, as Elizabeth Fairleigh discusses how PR drives sales. Then Program covers:
Marketing Enablement appears to be a recent twist on sales enablement discussions. Sirius Decisions, Seismic Solutions and others have written about the subject and there is mounting evidence that marketing must first address its own issue of marketing enablement before offering solutions to sales enablement. In our interview with week, Larry Caretsky, CEO of Commence Corporation offers his opinion on the state of Marketing Enablement. The host is Jim Obermayer.
Caretsky offered his Predictions for 2017 on the SLM Blog and was recently interviewed on CRM Radio Sales Enablement: Clearing up the confusion. November 8, 2016
Some say that public relations is more important than ever before. Others contend it is losing ground in a digital world obsessed with accountability (read as sales results for every dollar spent in marketing). Is PR more accountable than other forms of marketing? Let’s hear it from Cision SVP of Marketing Ken WIncko. We may also get a review of their new Cision Communication Cloud™. The host is Jim Obermayer
Managing sales reps is not most people’s favorite job. Getting the reps to perform early is a special talent. Too often salespeople languish in the startup phase and deliver little in their first six months to as long as a year. In this program we talk with Reflective’s Ben Nachbaur and Cindy Shibutani about the secrets to getting early performance wins from new hires in sales. The host is Jim, Obermayer
Jeff Schmidt, SVP of World Wide Sales and Services at ClearSlide
Jeff oversees all aspects of Sales and Client Services. He has more than 20 years of technology leadership experience building sales teams and driving revenue growth. Jeff’s experience prior to ClearSlide includes prominent SaaS companies including WebEx, HighTail, PivotLink, and CoreMetrics in roles as Enterprise GM, Chief Revenue Officer, and head of global sales and services. He earned a BA in Speech Communications, Sales and Marketing from California State University, Northridge.
Automated Email marketing is thought of as so common that in many companies it is an afterthought that fails in its mission. In this program Jonathan Tobin the head of Vision6’s agency program tackles how email marketing programs can succeed where others fail. He will be joined on the interview with Henry Vesander who manages the sales and customer success team in the company’s Australian office. The host is Jim Obermayer.
About our guest, Steve Richard