Tim Wackel covers some of the biggest errors salespeople commit… and where there are some big opportunities.
This lively discussion will cover:
- The sales sins you must avoid
- Top tips for finding new business today
- What to do when prospects go silent
Get them to BEG you to get to the next step. It's like a great first date.
In this interview with BMA Chairman Stephen Liguori and Executive Director Al Maag, SLMA Radio host Jim Obermayer asks why the oldest B2B association in the industry with an annual conference of 1,000 attendees , 16 chapters and 2500 member would be so enthusiastic about being acquired by the Association of National Advertisers?
- Many B2C companies have B2B interests
- BMA has deep experience and knowledge of B2B
- There are opportunities for cross over membership
- Both have their own conferences and will remain so.
- The BMA has a strong chapter presence, and the ANA doesn’t…yet.
- Cross-over knowledge transfer is of great interest to both
In this 12 minute SLMA ROI SpotLIght, Alight Analytics founders Michelle Jacobs and Matt Hertig are interviewed about the potential ROI for clients using its ChannelMix Platform and consulting services. Projected ROI is the result of the ChannelMix program’s ability to take data from many sources and provide reports which are actionable. The founders of Alight Analytics were also interviewed on SLMA Radio on July 1, 2014.
Hacking is the number one way data is breached.
40% of all data breaches come from employee mistakes, stolen laptops, negligence with sign-ons, flash drives, external storage.
Data security is the job of IT
We can be held LIABLE for who we hire to handle data.
Need to review the contracts you have with your vendors and be sure that your contact obligates them to follow all of the data and privacy laws. That will go a long with the regulators. The FTC is broadening their scope. There are about two dozen guidelines we have to all be compliant with.
Michael Falkson, founder of eti Sales Support makes the case that those that ignore branding do so at their peril. He believes too many marketing manager's think that branding is an expensive exercise that has few measurable benefits for the small to mid-sized company. Falkson argues that branding and its benefits make the sales process much easier and he tells us how to do it. The host for this show is Jim Obermayer.
Michael Falkson, Founder & CEO
Founder and CEO of eti Sales Support, Michael Falkson leads the company's strategic direction.
An entrepreneur at heart, Michael emigrated from South Africa in 1987 to establish eti. eti is a premier B2B Sales and Marketing support agency. eti has been a leader in the field since the company's inception, innovating and deploying cutting edge technologies, which include stateoftheart CRM, PRM and Marketing Automation solutions geared towards maximizing sales productivity.
Prior to leaving South Africa, Michael was the CTO for Effective Letters Pty. Ltd, SouthAfrica's leading Direct Mail Marketing agency, and CEO and founder of ETM Pty Ltd, which was the largest Call Centre operation in the country at that time. He was also the founder and Chairman of SATA (South African Telemarketing Association) until emigrating to the US.Michael studied at the University of Witwatersrand in Johannesburg and the Hebrew University in Jerusalem.
About eti Sales Support:The Sales Lead Generation Company
Whether you're just beginning to grow your business or you already have a thriving national or global business, eti has the resources, the experience and the services to help you expand.We're a leading business-to-business sales support agency specializing in programs to maximize clients' direct marketing and sales growth nationally and globally.
Founded in 1987, we have a record of success in increasing clients' sales with New Customer Acquisition as the most important aspect of our many sales driven services. Our Business Developers are college-educated with most having extensive previous business experience. Our clients profit fully from their successful abilities in conducting sophisticated programs that require knowledge, intelligence, business insight and communication skills to produce the best results. Our core competence is in consultative business development, primarily for clients with complex products, services, and value propositions.
- To grow client sales by maximizing sales productivity.
- To provide high-quality, responsive, (global) business-to-business sales support services via a growing pipeline of sales opportunities.
- To provide leading-edge, real-time reporting and analytics that offer clients optimum control and accountability to maximize returns on their marketing investments.
- To provide highly effective leadership and support for integrating sales and marketing campaigns.
Sales Lead Generation Services include:
- Sales Lead Generation
- Appointment Setting
- New Customer Acquisition
- Customer Retention
- Customer Development and Growth
- Upsell and/or Cross Sell
- Full Account Management
- Build and Nurture Client Relationships
- Special Promotions Announcement
- Channels Motivation and Management
- Dormant Account Revitalization
Marketing Automation has promise, no doubt about it, but how do you turn promise into measurable wins that can be shown to management and sales? In this week’s SLMA Radio program, Justin Gray, CEO of LeadMD gives us a roadmap to get quick wins in 30 days for new marketing automation installations. The host for this program is Jim Obermayer.
Justin Gray, CEO & Chief Marketing Evangelist
And for crazy nerds, Google Developers "Image Optimization":
Yes, I've seen 4mb files being used on websites.
Even for some old timers, they didn't get the concept that even though 'everyone' has broadband, the images still need to be optimized. It wasn't until they got hit with major mobile data charges that they realized that filesize is not just about performance and speed. It's also costly.