Companies create new prospects every day, while often ignoring that salespeople give up on most prospects within 1-2 phone calls and in less than 30-60 days. They move on to the low hanging fruit of short term buyers and ignore that research shows that 75% of the purchasing decisions are made in the 4th to 12th months. In this interview with Chris Lynde, CEO of dbSignals he tells how to maximize the leads you have already. The host is Jim Obermayer.
Conferences and trade shows are part of every industry. Whether you and your company participate in them is part of your marketing plan. Once you have your plan and schedule - how are you going to prepare to make the most of the money you spend on attending, exhibiting, sponsoring or speaking at these events? Do you have enough staff to get it covered; and not only COVERED but NAILED?
On this episode of MSPradio, we chat with Brian Coffey, Technical Channel Account Manager at Webroot, about the 2015 Threat Brief that Webroot recently published and what MSPs need to know to better protect their clients from the latest data security threats.
This is a replay from MSP Radio's show in May. We felt it was important enough to share again with you.
But also I might be making my customers aware of what the prevalent threats are, how threats get on to an end point and doing a little bit more endings or education I think could have a big impact in keeping their customers and partners safe.
and: We see the complexity of threats continuing to grow and the creativity that we see coming from these engineers.
We see it more and more focused on the financial rewards and benefits that they can achieve from these different models. I think that really illustrates the speed and the complexity that we’re seeing. It really illustrates that security has to continue to be a focus for both consumers and for businesses and there has to be an attention to what types of security products are we offering to try to keep end points and people safe.
Revenue is rallying cry for marketing, as it has been since the last recession and seems to be accelerating. In this episode Eric Kronthal of periscopeUP discusses how SEO is not simply a long term strategy for visibility, but it can be tracked for contributions to revenue. The host this week is Jim Obermayer.
- Near term large expansion of sales force.
- Perhaps immediate need or temporary need that would be difficult to ramp up and ramp down for in house.
- Desire to benchmark the existing sales force against an objective third party that could trigger good healthy competition that could make both the in-house
- Launching a new business or a new product is another trigger event that should cause a manager to think about outsourcing, because a fresh perspective can be valuable to assist in solving unique problems
- Lack of scale to justify an impact, or telephone capacity issue that could hinder a successful launch and related scale issues.