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Sales Lead Management Association Radio

6
Feb 2012

Feb 9: Kevin Miller CMO and Principle - SalesFUSION

Kevin has over 17 years of database marketing, CRM and software marketing & sales experience. Kevin has worked in both sales and marketing capacities and spent 7 years supporting large-scale retail marketing promotions for companies like Sony, Discovery Channel, Toyota and Guinness. He has worked closely with agencies such as Bozell, JWT and Grey Direct.

In addition to marketing/promotion work, Kevin spent several years with Onyx Software, an enterprise CRM application. From Onyx, Kevin moved into a key role with NuEdge System, Inc, an enterprise database marketing solution used by Sears, Bridgestone and Saks. NuEdge was acquired by Metavante Corp. and Kevin stayed on working with the database marketing software and CRM application for retail financial services.

From here, Kevin moved into the B2B Demand generation ranks with Marketbright and played a key role in developing their demand generation programs, webinars and sales training. In January, 2009, Kevin joined SalesFUSION and has taken over Marketing and Sales management duties and works to establish the brand of SalesFUSION in the market. Kevin brings years of extensive marketing and technology sales experience to SalesFUSION and drives the overall messaging and B2B marketing philosophy of the company to market.

Miller holds a BS Marketing and BS Psychology from Albright College in Reading, PA

Kevin is very active in many LinkedIn groups and regularly authors white papers, articles and blogs. Kevin is an open networker on LinkedIn.

Will Crist the host will ask Kevin:

  1. You make the claim you can generate more leads that turn into revenue. How do you do that?
  2. What is the cost of using your platform?
  3. How long does it take to get up and running with SalesFUSION?
  4. Do you think B2B spending will increase or decrease in 2012?
  5. Can you give three tips to a B2B company that creates 1,000 inquiries a month, uses a CRM system but sales are declining?

Kevin has over 17 years of database marketing, CRM and software marketing & sales experience. Kevin has worked in both sales and marketing capacities and spent 7 years supporting large-scale retail marketing promotions for companies like Sony, Discovery Channel, Toyota and Guinness. He has worked closely with agencies such as Bozell, JWT and Grey Direct.

1
Feb 2012

Feb Shows: Shawn Naggiar, Kevin Miller, Jeff Pedowitz, Debbie Qaqish and Paul Mosenson

The Sales Lead Management Association (SLMA) weekly radio program (broadcast live at 5 PM PST each Thursday), announced the line-up for February’s SLMA Radio Programs. He will interview Shawn Naggiar CRO of Act-On Software on Feb 2nd, Kevin Miller CMO and Principle of SalesFUSION on February 9th, Jeff Pedowitz and Debbie Qaqish of the Pedowitz Group on Feb 15th and Paul Mosenson President of NuSpark Marketing on Feb 23rd. Read the rest of this entry »

9
Jan 2012

SLMA Internet Radio Interviews their 100th Guest: Jeanne Hopkins of HubSpot

Jeanne Hopkins of HubSpot

The Sales Lead Management Association (SLMA) weekly internet radio program, broadcast live at 5 PM PST each Thursday, announced he will interview Jeanne Hopkins of HubSpot on January 19th as the show’s 100th guest. Jeanne Hopkins is HubSpot’s Vice President of Marketing. Guests on the SLMA Radio Hour are CEOs and CMOs from CRM software, marketing automation software, lead generation and other sales lead management firms, as well as CMOs in B2B and B2C companies.

Will Crist said that Jeanne runs the demand generation and lead conversion efforts for internet marketing software company HubSpot. Her previous experience includes serving as chief marketing officer for MarketingExperiments, MarketingSherpa and InTouch, three leading marketing research and publishing organizations that serve the B2B and B2C markets; and senior director of marketing programs and communications at Symmetricom. In addition, Jeanne has over 20 years of senior-level management experience with B2B and B2C companies leading their sales and marketing teams.

The SLMA internet radio program can be reached via the SLMA website: http://www.salesleadmgmtassn.com/. Click on the SLMA Radio logo on the left, and then the “listen live” button. Archived programs of 99 CEOs/CMOs from companies in the sales lead management field are available. SLMA radio shows can also be subscribed to via iTunes.

About the Sales Lead Management Association The Sales Lead Management Association was founded in 2007. Membership is free. The association serves 4,250 members of the worldwide sales lead management community.

In 2011, SLMA’s site received more than 146,677 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog, Sales Lead Management Today.

SLMA featured programs include more than 300 articles and whitepapers, the “50 Most Influential People in Sales Lead Management” (2008, 2009, 2010, 2011), the SLMA “20 Women to Watch in 2011” and “Sales Lead Management Week” (Oct. 15 through 19 in 2012).

For additional information, visit the SLMA.

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Media Contact: Sue Campanale 714-637-6989 scampanale@salesleadmgmtassn.com www.salesleadmanagementweek.com

6
Jan 2012

Jan 12: Jeff Erramouspe, President of Manticore

jeff-erramouspe.jpgJeff Erramouspe has over 20 years of management experience in both entrepreneurial and Fortune 500 technology companies. Jeff joined Manticore Technology from Digby, where he was VP of Market Development, and was the co-founder and CEO of Deepfile Corporation (now called StoredIQ), a leading provider of file management solutions for corporate compliance. Prior to founding Deepfile, he was a venture fellow at AV Labs, the seed-stage fund associated with Austin Ventures, where he provided executive leadership to several portfolio companies. During this period, Jeff was recruited by the Foundation for Entrepreneurial Excellence to be an adjunct professor for entrepreneurship at the University of Texas Graduate School of Business.

Jeff was the first vice president of marketing for Vignette Corporation, the leading provider of content management and e-relationship management solutions. While at Vignette, he developed company and product positioning that established Vignette as the leading provider of content management solutions. Jeff came to Vignette after a successful executive management career at Compaq Computer Corporation, where he was responsible for the server/systems management software business. Jeff holds a Bachelor of Arts degree from the University of California at San Diego in Management Science.

Some of the questions host, Will Crist will be asking include:

  1. Tell us about your two ebooks?
  2. We know your system nurtures leads, but how does it generate more leads.
  3. What is the pricing for your product?
  4. What is the value add for a typical company that generates only 500 inquiries a month?
  5. What size B2B or B2C company gets the most value from your product?
  6. Is there a case study that demonstrates real results that you would like to talk about?
12
Dec 2011

Dec 15: Lydia Sugarman of Venntive and Jim Obermayer on the Epidemic of ROI Discovery

This week's show features commentary by SLMA CEO, Jim Obermayer who will be speaking on the topic of The Epidemic of ROI Discovery, why marketers are primed to Talk ROI

Our guest is Lydia Sugarman, President Venntive.  Will Crist and Jim Obermayer will talk about the Top Ten winners of the 50 Most Influential People in Sales Lead Management for 2011.

lydia-sugarman.jpgLydia Sugarman is president at Venntive, a groundbreaking, comprehensive customer engagement platform that is replacing traditional model of multiple applications that require integration for a complete overview. One platform, one login, democratizes information throughout the organization by delivering immediate benefits at reduced risk, cost, and time.

Venntive is pioneering a new category of business software with its true all-inclusive platform that naturally introduces processes, systems, and collaboration that scales as your organization grows.

Ms. Sugarman, an experienced sales and marketing professional, has been helping clients from start-ups to Fortune 10 financial services companies to build awareness in the online space for more than fifteen years.

Offline, she avidly pursues cycling, swimming, hiking, reading history, great food, and great wine.

28
Nov 2011

Dec. 1: Rick Bellefond, RB Data Services and Laurie Beasey of Beasley Direct Marketing

rick-bellefond.jpgRick Bellefond, President, RB Data Services

RB Data Services was founded by Rick Bellefond. Mr. Bellefond has been specializing in designing, implementing, supporting, and enhancing customized information tracking and management systems since 1989. He has both Bachelor's and Masters Degrees in Computer Science as well as over twenty years of software development experience. His Master's degree is from Duke University. Mr. Bellefond provides cost effective solutions to a wide range of complex problems including: Client Management; Lead Management; Telemarketing Management; Mailing List Management; and Customer Service Management. We will be asking him questions about nightmare CRM installations, mistakes to avoid, tips to make installation of CRM easy.

LaurieBeasley_Photo2008.jpgLaurie Beasley, President, Beasley Direct Marketing

Laurie is co-founder and president of Beasley Direct Marketing, Inc. www.BeasleyDirect.com , a Silicon Valley direct marketing agency that has managed online and direct marketing programs for hundreds of companies. Laurie serves as president of the Direct Marketing Association of Northern California www.DMAnc.org . She is also an instructor for the Online Marketing Institute www.OnlineMarketingInstitute.org and an instructor for the Online Marketing Certificate program at UC Berkeley Extension. We'll be asking Laurie: Is direct mail still alive? How can we get a 4% response from direct mail? What can be done about the email response slippage?

15
Nov 2011

Nov. 17 Show: Bill Nussey, CEO, Silverpop & Victor Kippes, President/CEO, Validar, Inc. Replay

BEST OF SLMA RADIO: Replay from November 10, 2010 Show:

Commentary:  Andy Rooney on Sales Leads

Interviews with:

Bill Nussey, CEO, Silverpop Victor Kippes   President/ CEO Validar, Inc.

Since 2005, Validar Inc. has helped companies identify, qualify, and manage leads more efficiently and effectively. With our software and services, companies can capture highly qualified leads at the lowest cost and quantify the performance of their marketing efforts.

Silverpop's Engagement Marketing suite of Web-based solutions enables companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging.

This show is sponsored by: SmartLead by AdTrack

25
Oct 2011

Oct. 27 Show: Adam Metz - Metz Consulting How to project the ROI for marketing lead generation

adam-metz.jpgAdam Metz is the VP of Business Development at Metz Consulting the social concept, a social customer management-consulting firm, based in Oakland, California. Metz has consulted with companies since 2006 on how to acquire, manage, monetize and retain customers from the social web. Metz’s customer community, at http://metz.customerhub.net has nearly 500 members, and offers a no-cost 9-hour training course on social customer relationship management.

Metz's second book, The Social Customer, came out on 9/16/11, and his first book, There Is No Secret Sauce, has sold or downloaded over 3000 copies, and is currently in its third printing. He has additionally published an eBook, The Metz Way.

Metz specializes in social media marketing and social customer relationship management (social CRM) for awesome consumer brands and loves lifestyle, travel, apparel and consumer-packaged goods (CPG) companies.

Metz has consulted with nearly 100 consumer and B2B companies, including Hershey’s Chocolate, Waggin’ Train Pet Food, Wente Vineyards (top 30 winery) Pirate’s Booty, MBT Shoes, Maestroconference, Obama Girl (Barely Political), Lynda.com, Passport Resorts, Hollywood Park Racetrack, The San Francisco Convention and Visitor’s Bureau, Mighty Leaf Tea, Timbuk2 bags, and dozens of others. Adam Metz also worked on the first social media program for Pulitzer-Prize winning author Thomas Friedman.

Metz has lectured at the University of California, Berkeley, the University of Washington, and University of California, Santa Cruz and has given keynote talks at numerous conferences and associations including the California and Minnesota Chapters of the American Marketing Association, the San Francisco Chamber of Commerce, the Western Association of Convention & Visitors Bureau Technology Conference, and the Hospitality Sales & Marketing Association.

Metz lives in Oakland, California with his fiancee Susan.

22
Aug 2011

August 25 Show: Jon Ferrara Founder/CEO Nimble the Social CRM Company

JonFerrara.jpgHear Jon Ferrara the well-known entrepreneur talk about his most exciting venture to date: Nimble the SocialCRM Company

Jon has over 20 years of experience in Customer Relationship Management (CRM) and Sales Force Automation (SFA). An entrepreneur at heart, Jon founded GoldMine CRM in 1989 with a college friend and turned it into a very successful venture that he eventually sold to FrontRange. In 2009, Jon founded Nimble LLC, and is ready to strike again!

Nimble manages all of your existing contacts, and lets you instantly add new ones from your social networks. Connect your contacts to calendars, communications and conversations, all in one easy-to-use interface.  Easily connect all of your contacts, calendars, communications and social conversations. Listen to and engage any individual in order to attract and retain the right customers.   Use Nimble for free, click here.

Paul Roberts, OC Talk Radio

How do you start an internet radio program?  What are the costs and the benefits?   Learn why internet radio has little to do with “podcasts.”

Paul Roberts says Internet radio is the most powerful social medium imaginable.  finding your "niche" and telling people about it. Yet one of the best ways to carry on this conversation with your community of clients, customers, and potential prospects has yet to be fully explored: INTERNET RADIO. For while it's adoption by the general public is growing by leaps and bounds few people know how easy it is to actually host your own radio show on this revolutionary new "social medium" or what it's benefits can be.

2
Aug 2011

August 4 Show: Mark Friedman, Velos Group

Avoid 4 of the Most Catastrophic Mistakes to Implmenting (or Re-Implmeneting) a Successful CRM System

99_MFriedmanbest_web.jpgMark Friedman, President of Velos Group will be presenting this topic during this week's SLMA Radio show.

In addition to being one of the founders of the Sales Lead Management Association, Mark Friedman is an experienced, results - oriented executive with over 25 years of proven success in managing Sales in a Call Center environment, Sales Lead Management, Telemarketing Lead generation, Marketing and Customer Service. Notably, world-renown consulting giant Accenture and the Distribution Research and Education Foundation have recognized one of his programs as a Wholesale Distribution Industry Sales "Best Practice"; the program overview was published in "Maximum Sales Velocity: How to Build a World-Class Sales Organization" by David P. Woodrow.

His articles on Sales Lead Management have appeared in Network World, Sales and Marketing Excellence, Sales and Service Excellence magazines, the Packaging Machinery Manufacturers Institute (PMMI) and Controls Group North America (CGNA) Newsletters as well as the Material Handling Equipment Distributors Association (MHEDA) Journal.

Mark is a Vistage Expert Speaker and has spoken at national events, such as the PMMI Marketrends conference, the MHEDA 50th annual conference and the CGNA National Conference on the topic of Sales Lead Management.

26
Jul 2011

July 29 Show: Ruth P. Stevens

ruth4.jpg

2011 20 Women to Watch:  Ruth P. Stevens, eMarketing Strategy

Ruth P. Stevens's expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants — IBM, Ziff-Davis and Time Warner.

At IBM, she served as director of direct marketing, North America, for the IBM hardware, software and services brands, leading a team of 140 direct marketing professionals. She then moved to the IBM Software Group, where she directed global direct marketing.

At Ziff-Davis, she served as vice president of marketing for the electronic publishing division, and later helped launch Ziff's Consumer Media Group as its vice president of marketing. At Time Warner, she worked in marketing, new business development and general management for the Book-of-the-Month Club and Time-Life Books.

0789741148_Stevens_frontcover.pngRuth serves on the board of directors of Edmund Optics, a leading supplier and manufacturer of industrial optics and components, based in Barrington, NJ. Ruth is a frequent contributor to a variety of marketing publications and author of Trade Show and Event Marketing and The DMA B-to-B Lead Generation Handbook. She teaches marketing to graduate students at Columbia Business School. Ruth serves on the board of the Direct Marketing Club of New York.

She is past chair of the Business-to-Business Council of the Direct Marketing Association and holds a BA from Hamilton College and an MBA from Columbia University.

Questions we will discuss with Ruth:  Her new book “Maximizing Lead Generation” (Pearson), best practices in sales lead management and her opinions on Social Media usefulness?

Other Books:

The DMA Lead Generation Handbook (2003) Trade Show and Event Marketing (2005)

17
Jul 2011

July 22 Show: Henry Whitfield, LeadFormix and James Wong, Avidian Technologies

henry-whitfield.jpgHenry Whitfield - VP of Sales, LeadFormix

Henry initiates outreach to our potential customers and communicates the unique value of the LeadFormix solution through presentations and demonstrations. Henry comes to LeadFormix with more than two decades of experience as a high tech sales and management executive and entrepreneur. Prior to LeadFormix, Henry founded TelID, a registry linking telephone numbers with Internet URLs. He was also the founder of AdExchange, and was responsible for creating a new industry around marketing service syndication. Henry has held key management positions at AutoBoard and Apple Computer. He earned an MBA from the University of North Carolina’s Kenan-Flagler Business School.

james-wong.jpgJames Wong, Co-Founder & CEO of Avidian Technologies

James is a seasoned entrepreneur and founder of three successful companies. He is co-founder and CEO of Avidian Technologies (www.avidian.com), the creators of Prophet, the world leading CRM software built in Outlook. James is a thought-leader, sought after speaker and writer on CRM, Sales Management & groupware applications. He was a regular writer for PCWorld and has been featured in PC Magazine, Small Business Computing, Inc., Entrepreneur, CRM Magazine, Washington Post and other publications. In 2009, he was named by the SLMA as the “50 Most Influential Sales Lead Management Professional”.

Under Wong’s leadership, Avidian was the winner of the Seattle Mayor's Small Business Award, honored for excellence in management, employee relations and community involvement. Avidian also won 3 years in a role as one of Washington State’s Fastest Growing Companies and 3 years in a role as One of the Best Companies to Work For.

Prior to Avidian, James was the co-founder and President of Foci Technologies (acquired by Meritage Technologies), and held positions at Arthur Andersen in New York City and Chevron Corporation in San Francisco.

James was named by the SBA as the Minority Small Business Champion of the Year in 2009 and was a winner of the Puget Sound Business Journal's 40 Under 40 award. He is a Past President and active board member of the Seattle Chapter of the Entrepreneurs Organization (www.eonetwork.org), is an enthusiastic Rotarian and serves on the Board of the Seattle Rotary Service Foundation (www.seattlerotary.org). James serves on the board of the Group Health Foundation (www.ghc.org) and is a board member of his local church Renton Chinese Alliance Church.

We will ask Henry Whitfield about the growth of the Marketing Automation field and why recent pundits have said MA is slowing down.  We want to know his opinion of best practices for Sales Lead Management.  And what is the biggest obstacle to implementing a marketing automation system?

We will ask James Wong if the maturity of the CRM marketplace still has room for growth?  Why is the Prophet called the easiest CRM to use?  Does he have advice for Sales Managers to get their salespeople to use a CRM System?    And we want to know his opinion on the best practices for sales lead management.

5
Jul 2011

July 7 Show: Karla Blalock and Karen Hayward

Karla Blalock of PointClearKarla Blalock, VP, Solution Services PointClear

Karla Blalock heads PointClear's solution services organization, responsible for all client operations, including program development, management, and delivery.  Karla joined PointClear in 2004 after serving as director of marketing and strategic planning for Southern Company Energy Solutions, a subsidiary of Southern Company. She brings a diverse combination of business strategy, operational expertise and market development experience to her current role. She has held marketing, sales management and operational positions within the service, manufacturing and distribution industries.  Karla draws on more than 20 years of experience to quickly identify strategic issues and develop prospect development programs that can be executed and measured against business objectives. The Sales Lead Management Association named Karla one of the 50 most influential people in sales lead management in 2010.

Karen Hayward of CenterBeamKaren Hayward, Executive VP, CMO CenterBeam

With over a decade of experience in Cloud computing, Karen has been instrumental in building and defining CenterBeam’s sales organization, sales processes and lead generation as CenterBeam’s EVP and Chief Marketing Officer. In 2010, Ms. Hayward was distinguished by CRN as one of the "Power 100: The Most Powerful Women of the Channel." Ms. Hayward was recognized for driving top-line revenue growth and revving up CenterBeam's social media program. In 2008, CenterBeam was honored with a DemandGen Top 10 Award for "Using Sales and Marketing automation to fuel Corporate Growth" and received Stevie Finalist recognition for "Best Marketing Department" from the American Business Awards. In 2004, Selling (a monthly publication of Institutional Investor) selected Ms. Hayward as its “Selling All-Star.” Ms. Hayward has also been a featured speaker at Interop 2007, On24 Webcast on Lead Farming, and a guest lecturer at USC Hayward. Ms. Hayward holds a Bachelor of Commerce degree from Concordia University in Montreal, Quebec, Canada.

20
Jun 2011

June 23 Show: Paul Thomas, Lead Forensics

paul-thomas.jpgPaul Thomas

Paul Thomas is the Managing Director of Lead Forensics, a next generation online lead generation tool. Having kicked off his sales and marketing career in a brochure fulfillment room at the age of 10, Paul moved up through marketing and sales departments and by the age of 20 was running his own marketing agency. 8 years on, the group now encompasses three businesses, Market Makers, Lead Forensics and the Really Group, employing over 150 people and working with some of the world largest brands.

Will Crist will ask some or all of the following questions:

  • What are your recommendations for Best Practices in Sales Lead Management?
  • We will ask about claims that Lead Forensics makes about “A Sixth Sense” in determining the best qualified visitors.
  • How does the Lead Forensics Software work?
  • How do you get contact details from people visiting a site?
  • Tell us about your reports.  What kind of detail do you provide.
  • How is the software priced?    Does someone buy it or use it on a subscription model?
  • How long does it take to get it installed and working across an entire site?
  • We will ask about a case history of a successful client installation.
  • What kind of company is the best fit for your software?  Size?  B2B OR B2C?
  • Are you compatible with most CRM Systems?
17
May 2011

May 17 Show: Brian Kardon of Eloqua

brian-kardon.gifBrian Kardon Chief Marketing Officer Eloqua

Learn the tips and tricks for forecasting and proving marketing's impact on revenue.  Brian will be asked about this DemanCon Keynote: Marketing Secrets of High-Growth companies.

As Chief Marketing Officer, Brian Kardon is responsible for driving Eloqua’s global market and brand strategy, demand generation, and communications. Brian brings more than 20 years of experience in successfully implementing global marketing strategies that resulted in substantial growth. Before joining Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped to more than double the business in less than five years, and significantly improved Forrester’s profitability.

Previously, Brian was Senior Vice President of Marketing at Reed Business Information, the world's largest business publisher. During his five-year tenure at Reed, Brian was instrumental in doubling the company's annual revenues to more than $1 billion through a combination of acquisitions, alliances, and new product development. Brian also spent six years at Braxton Associates, the strategy consulting division of Deloitte Consulting, where he was director of the marketing strategy practice and worked with clients like Coca-Cola, Merck, Nabisco, Ralph Lauren, and Sears.

Brian is a popular keynote speaker addressing marketing and growth topics at The Conference Board, European ICT World Forum@CeBIT, Handelsblatt IT Forum, Software Information Industry Association (SIIA), Magazine Publishers of America (MPA), American Business Media, American Marketing Association (AMA), The Wharton School, and Harvard Business School’s Burning Questions Conference.  Brian holds a BS and MBA from The Wharton School, University of Pennsylvania.

15
Mar 2011

March 17 Show: Kathy Greenler Sexton

Kathy Greenler Sexton
Kathy Greenler Sexton, VP of Marketing for Zoom Information

The SLMA will ask Kathy about her opinion of CRM and marketing automation systems.  What can marketers do to better manage their sales lead and inquiries?  How can sales managers get their salespeople to follow-up sales leads.

KATHY GREENLER SEXTON is vice president of marketing for Zoom Information, Inc., located at www.Zoominfo.com, the world's most comprehensive directory of business information on people and companies. She is responsible for leading the strategy, development and execution of market initiatives that directly impact Zoom Information's revenue, profit, market share and growth. Kathy brings more than 20 years of content and online information experience to her role as vice president. After working in broadcast television and international marketing roles, she was a founding member, lead marketer and publisher for the web-based search engine pioneer AltaVista. She has also general-managed or marketed industry-leading online companies focused on news, small business information and general research including: Individual.com, Office.com and HighBeam Research. Most recently she worked to lead the transformation of BLR (Business & Legal Resources) from traditional publisher to online media company.

3
Feb 2011

Feb. 3 Show: Shawn McLaren, Adam Blitzer & James Obermayer

Commentary: James Obermayer, CEO of the SLMA.

7 Demanding, pushy minutes, from the CEO of the SLMA on why Marketing must spend money on programs that work, and let their competitors spend money on everything else.

Shawn McLaren CEO , ConnectandSell solution.

We will discuss with Shawn why cold calling is not dead. Why new technology is putting life and revenue back in the B2B cold calling arena.

Shawn is the Chairman and Chief Executive Officer of ConnectAndSell. Shawn brings an enviable track record as inventor and entrepreneur. Shawn joined ConnectAndSell in 2007. Prior to ConnectAndSell, Shawn ran Securant which was sold to RSA. Shawn may be best known as founder of Cambridge Systems Group and inventor of the first storage management product for mainframe computers. Shawn is a passionate alumni of the University of Michigan.

Adam Blitzer, Co-founder and COO of Pardot and author of “Think Outside the Inbox.”

This interview will focus on Campaign Reporting and the value of marketing automation to the salespeople it serves (what’s in it for sales?)

Adam is responsible for product management, marketing, and operations. Adam was previously a senior email marketing consultant for InterContinental Hotels Group, a consultant at Moxie Interactive, and spent four years in Japan at an advertising agency. A native of Cincinnati, Ohio, Adam holds a bachelor's degree from Duke University and studied abroad at Waseda University.

Read his book, Think Outside the Inbox, or his B2B marketing automation blog.

James Obermayer, SLMA Shawn McLaren Adam Blitzer
James Obermayer, CEO of the SLMA. Shawn McClaren CEO , ConnectandSell solution. Adam Blitzer, Co-founder and COO of Pardot and author of "Think Outside the Inbox."

This show is sponsored by: SmartLead by AdTrack

23
Dec 2010

12/29/10 - Holiday Replay: Paul Staelin of Birst and Andrew Gaffney of DemandGen Report

Birst is the industry’s first and only end-to-end Business Intelligence (BI) suite that provides the power of on-premise Business Intelligence (BI) tools with the economics of Software-as-a-Service (SaaS). We'll be interviewing Paul Staelin, Vice President of Customer Operations and co-Founder - Birst.

He will be followed by Andres Gaffney, Publisher of DemandGen Report. DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of our coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.

This show is sponsored by: SmartLead by AdTrack

23
Dec 2010

Holiday Replay: Jill Konrath & Laura Patterson

One of our most popular shows, we decided to replay the show interviewing Laura Patterson, Vision Edge Marketing and Jill Konrath, Selling to Big Companies for our holiday break.

Listen to opinionated, to the point; some say pushy, driven, accomplished women who grow companies!

Talk about powerful, on the edge, well known CEO’s, Laura Patterson and Jill Konrath guide large and small companies to usual growth through vastly different approaches

Jill Konrath, Chief Sales Officer of Selling to Big Companies, in the top ten of the Fifty Most Influential People in Sales Lead Management in 2009 is the author of three books, SNAP Selling, Selling to Big Companies and Get Back to Work Faster. A leading sales strategist and a thought leader in B2B sales is an in-demand sales speaker who provides much needed wake-up calls to sales organizations. She is a passionate spokesperson for turning the sales force into a competitive advantage

Laura Patterson, is CEO of a VisionEdge Marketing, Inc. a data-driven and metrics-focused marketing firm that specializes in improving marketing performance and helping organizations create a competitive advantage designed to attract, secure and retain profitable customers. Their services include marketing performance management and measurement , marketing and sales alignment , product and strategic marketing , and professional development . She is also a two time author; her latest book is Marketing Metrics in Action.

Tune in Thursday at 5 PM PST at SLMA Radio. Can’t make it? Tune in later by accessing a recording of the program on the following Monday by visiting the SLMA web site. This show is sponsored by: SmartLead by AdTrack

18
Dec 2010

December 16 Show: Larry Ritter, Sen. VP of Sage Solutions & Lead Generation Expert - J. David Green

Industry news: Will Crist.

Larry Ritter, Senior Vice President & General Manager Global Product Management & Marketing, Sage CRM Solutions www.sagecrmsolutions.com

Larry Ritter is senior vice president and general manager of global product management and marketing for Sage CRM Solutions, part of The Sage Group plc, a leading global supplier of business management software and services to over 6.3 million small and medium-sized business customers worldwide. Mr. Ritter leads product strategy, development, testing, and marketing for the Sage CRM Solutions product family comprised of Sage ACT!, Sage CRM and Sage SalesLogix. Mr. Ritter has 20 years of software industry experience and, prior to Sage, lead product development efforts for Citrix Systems and Hewlett Packard. He joined Sage in 2004 and as a senior executive within the company’s Global CRM Organization has helped evolve the ACT! product line for use by corporate customers and specific industries, guide Sage CRM and Sage ERP front and back-office integration, and lead the re-architecture of the Sage SalesLogix platform. He is also a significant contributor to the Sage CRM Solutions strategy and vision, as well as product roadmaps.

At Citrix, Mr. Ritter was responsible for worldwide IT infrastructure planning projects for security, application deployment, and network management. During his HP tenure, he was responsible for software development tools that enabled companies to embed microprocessors (Intel, Motorola and others) into various industries including aerospace, manufacturing, automotive and gaming.

Mr. Ritter is quoted frequently on CRM technology and trends in industry and business publications including CRM Magazine, Selling Power, and Computer Reseller Newsamong others. In addition to speaking at various Sage customer and partner events worldwide, Ritter is a guest presenter for the Arizona State University graduate school of business. He has a B.S.E.E. from Iowa State University and has participated in MBA studies at University of Colorado.

David Green, MECLABS Applied Research MarketingExperiments.com

Dave Green has over 25 years of experience in all aspects of lead generation and in channel marketing.b Clients have included Cisco, Microsoft, Qwest, PTC, Avaya, Symantec, Computer Associates, & Novell. Key accomplishments include designing for two of the largest software companies telesales operations that significantly exceeded first-year quota by over 30 and 60 percent, respectively. Green also wrote the business plan and helped secure the funding for a department focused on demand generation and global lead management for a Fortune 500 firm.  Green then helped recruit the staff and select the vendors that drove over a billion dollars in pipeline in the first 20 months of operation. In 2001 David teamed with Michael Saylor to co-author The B2B Refinery®, a book about the value of organizational alignment to maximize ROI on go-to-market resources.

This show is sponsored by: SmartLead by AdTrack