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Sales Lead Management Association Radio

May 2018

When Corporate Arrogance Bulldozes Marketing’s Good Judgement


Listen on iTunes while hanging upside down!


A little bit of success, can breed arrogance and poor judgment in many fast growing

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Jan 2018

Bill Walker of Unison Reveals How to Implement Voice of the Customer Programs


Listen while play basketball on iTunes


Voice of the Customer sounds wonderful, and doable, and gee whiz why not do it? And yet, as many have found, implementation takes more than wanting and writing a check.  In this program we talk about VOC with Bill Walker, Chief Revenue Officer at Unison.  Walker has successfully implemented a VOC process for collecting and implementing direct customer feedback. He believes that this is the most important thing you can do as a corporation and that it is more productive than leveraging outside agencies, focus groups, or executive voices. The host in Jim Obermayer.

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Aug 2017

How to Optimize Customer Experiences for 4-10X Revenue



The rallying cries up and down the halls of marketing today is, “How do we address customer experiences?” Read the rest of this entry »