Database Management

Feb 9: Kevin Miller CMO and Principle - SalesFUSION

Kevin has over 17 years of database marketing, CRM and software marketing & sales experience. Kevin has worked in both sales and marketing capacities and spent 7 years supporting large-scale retail marketing promotions for companies like Sony, Discovery Channel, Toyota and Guinness. He has worked closely with agencies such as Bozell, JWT and Grey Direct.
In addition to marketing/promotion work, Kevin spent several years with Onyx Software, an enterprise CRM application. From Onyx, Kevin moved into a key role with NuEdge System, Inc, an enterprise database marketing solution used by Sears, Bridgestone and Saks. NuEdge was acquired by Metavante Corp. and Kevin stayed on working with the database marketing software and CRM application for retail financial services.
From here, Kevin moved into the B2B Demand generation ranks with Marketbright and played a key role in developing their demand generation programs, webinars and sales training. In January, 2009, Kevin joined SalesFUSION and has taken over Marketing and Sales management duties and works to establish the brand of SalesFUSION in the market. Kevin brings years of extensive marketing and technology sales experience to SalesFUSION and drives the overall messaging and B2B marketing philosophy of the company to market.
Miller holds a BS Marketing and BS Psychology from Albright College in Reading, PA
Kevin is very active in many LinkedIn groups and regularly authors white papers, articles and blogs. Kevin is an open networker on LinkedIn.
Will Crist the host will ask Kevin:
You make the claim you can generate more leads that turn into revenue. How do you do that?
What is the cost of using your platform?
How long does it take to get up and running with SalesFUSION?
Do you think B2B spending will increase or decrease in 2012?
Can you give three tips to a B2B company that creates 1,000 inquiries a month, uses a CRM system but sales are declining?
Kevin has over 17 years of database marketing, CRM and software marketing & sales experience. Kevin has worked in both sales and marketing capacities and spent 7 years supporting large-scale retail marketing promotions for companies like Sony, Discovery Channel, Toyota and Guinness. He has worked closely with agencies such as Bozell, JWT and Grey Direct.

Dec. 1: Rick Bellefond, RB Data Services and Laurie Beasey of Beasley Direct Marketing

Rick Bellefond, President, RB Data Services
RB Data Services was founded by Rick Bellefond. Mr. Bellefond has been specializing in designing, implementing, supporting, and enhancing customized information tracking and management systems since 1989. He has both Bachelor's and Masters Degrees in Computer Science as well as over twenty years of software development experience. His Master's degree is from Duke University. Mr. Bellefond provides cost effective solutions to a wide range of complex problems including: Client Management; Lead Management; Telemarketing Management; Mailing List Management; and Customer Service Management. We will be asking him questions about nightmare CRM installations, mistakes to avoid, tips to make installation of CRM easy.
Laurie Beasley, President, Beasley Direct Marketing
Laurie is co-founder and president of Beasley Direct Marketing, Inc. www.BeasleyDirect.com , a Silicon Valley direct marketing agency that has managed online and direct marketing programs for hundreds of companies. Laurie serves as president of the Direct Marketing Association of Northern California www.DMAnc.org . She is also an instructor for the Online Marketing Institute www.OnlineMarketingInstitute.org and an instructor for the Online Marketing Certificate program at UC Berkeley Extension. We'll be asking Laurie: Is direct mail still alive? How can we get a 4% response from direct mail? What can be done about the email response slippage?

Nov. 17 Show: Bill Nussey, CEO, Silverpop & Victor Kippes, President/CEO, Validar, Inc. Replay

BEST OF SLMA RADIO: Replay from November 10, 2010 Show:
Commentary:  Andy Rooney on Sales Leads
Interviews with:



Bill Nussey, CEO, Silverpop
Victor Kippes   President/ CEO Validar, Inc.

Since 2005, Validar Inc. has helped companies identify, qualify, and manage leads more efficiently and effectively. With our software and services, companies can capture highly qualified leads at the lowest cost and quantify the performance of their marketing efforts.
Silverpop's Engagement Marketing suite of Web-based solutions enables companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging.
This show is sponsored by:

June 16 Show: Maria Pergolino, Marketo and Bob Moore, Catapult Works

Maria Pergolino, Marketo
Deemed by Telesmart Communication’s Josiane Feignon as “one of the most creative and spirited marketing bloggers,” Maria Pergolino leads Marketo’s inbound marketing, campaign optimization and demand generation strategies as the Director of Marketing. Her impressive 10 year online B2B marketing career spans everything from CRM, social media, content marketing, search marketing, and lead generation and nurturing.
Maria is a co-author of the most successful social media, lead nurturing, and lead scoring books created specifically for B2B Marketers, entitled The Definitive Guides to B2B Marketing. She also provides frequent contributions to the MarketingProfs blog and is an author of Marketo’s popular blog, Modern B2B Marketing, which has over 16,000 subscribers.
Maria has held management positions at companies such as Shunra, ESIS, Inc and, is Salesforce.com Certified Administrator and user group leader. She is also is a sought after speaker at numerous marketing events, and has a Marketing Degree and MBA from the School of Business at Rutgers University.
She was listed as one of the 20 Women to Watch in Sales Lead Management by the Sales Lead Management Association.
Recognized as a B2B Marketing thought leader, Maria has made significant contributions to the sales lead management and marketing automation industry. She has contributed over 100 blog posts annually to top 100 marketing blogs, as well as writing or contributing dozens of articles and white papers to drive awareness in the field of lead management. Her posts and papers are typically read by tens of thousands and she has a vast following of over 3300 in her twitter network. Maria has presented to thousands at a time, both online and at live events and has also developed much content through multimedia like video and webcasts.
Maria’s work has also been cited in multiple published articles and books, including the bestselling book “Content Rules” which specifically quotes Maria on her work in lead management. She has spoken on over 30 webinars and at 40 live events in the field of lead management, and more specifically on topics including social media, lead nurturing, content marketing, lead scoring and revenue performance management. Maria has also been a speaker for such organizations as American Marketing Association, MarketingProfs, Direct Marketing News, Online Marketing Connect, BtoB Magazine, Business Marketing Association and many more. Additional professional achievements include: Winner of several BMA B2 Awards and last year she was named one of 50 Most Influential People in Sales Lead Management.
Maria is constantly creating new ways to drive demand for Marketo. She is always one step ahead of the competition and refuses to be a follower. Maria continually strives for excellence in everything she does, and measures herself not only by her own accomplishments, but by the accomplishments of those around her. She is a fearless leader and works every day to make herself, and those she works with, better marketers.
Bob Moore, Catapult Works
Bob has built unrivaled expertise in data management, matching and ETL technologies. Bob has served as the Database Chair for the Northern California chapter of the Direct Marketing Association. In his current position, Bob works with CatapultWorks clients like Brocade, Alcatel-Lucent, Symantec and others as he manages the company's data services group and the entire database operations. In addition, he is responsible for the acquisition and adoption of new database management technologies that can be applied to enhance CatapultWorks’ services. Bob joined CatapultWorks in January of 2005 when his company, Data Direct, a leading full service database management firm, was acquired by CatapultWorks. Bob has been a strong catalyst in applying technological advances to business marketing and data management processes.

Feb. 17 Show: Malcolm Friedberg, Jason Weaver

Commentary:  James W. Obermayer, CEO of the SLMA.
Marketers are builders of wealth, but when will they take the credit they deserve?
In this short and punchy seven minutes, Obermayer pontificates on why he believes that marketers should take their rightful place as a builder of wealth.   Without marketers creating a preference, raw inquiries and qualified leads, most salespeople would be off their quota attainment by 30-50% and sales expenses would soar.  Come listen as Obermayer gives credit where credit is due, to marketing, the builders of wealth.
Malcolm Friedberg   President   Left Brain Marketing Malcolm will be asked questions about the results of their most successful demand generation program and how the company measures the ROI for the programs it creates. Left Brain Marketing is a Demand Generation strategy agency, serving some of the largest and best-known enterprise brands. The agency helps Marketing organizations develop and grow successful Demand Generation programs.  Its approach leverages a proprietary Demand Generation process model – The Left Brain Model (TM) – powered by marketing automation technology. The agency delivers a full set of services that span strategy, production, analytics and optimization for Demand Generation programs. www.LeftBrainMarketing.co
Jason Weaver,  CEO,  Shoutlet, Inc.
Jason will be asked about recent client successes using their platform in addition to suggestions about measuring the ROI for social media.
Shoutlet provides a centralized platform that helps companies manage and monetize their social media communication. It includes Facebook and Twitter management, Social CRM, widget building, email and mobile marketing, social commerce, and real-time analytics in one easy-to-use interface. The platform gives brands and agencies the tools to create, manage, and measure their entire social media communications.  Companies using Shoutlet's platform are able to better design and implement highly targeted campaigns and ultimately improve the business impact of their social media communications.
www.Shoutlet.com




James W. Obermayer CEO of the SLMA
Malcolm Friedberg President Left Brain Marketing
Jason Weaver CEO, Shoutlet, Inc.

This show is sponsored by:

Feb. 3 Show: Shawn McLaren, Adam Blitzer & James Obermayer

Commentary: James Obermayer, CEO of the SLMA.
7 Demanding, pushy minutes, from the CEO of the SLMA on why Marketing must spend money on programs that work, and let their competitors spend money on everything else.
Shawn McLaren CEO , ConnectandSell solution.
We will discuss with Shawn why cold calling is not dead. Why new technology is putting life and revenue back in the B2B cold calling arena.
Shawn is the Chairman and Chief Executive Officer of ConnectAndSell. Shawn brings an enviable track record as inventor and entrepreneur. Shawn joined ConnectAndSell in 2007. Prior to ConnectAndSell, Shawn ran Securant which was sold to RSA. Shawn may be best known as founder of Cambridge Systems Group and inventor of the first storage management product for mainframe computers. Shawn is a passionate alumni of the University of Michigan.
Adam Blitzer, Co-founder and COO of Pardot and author of “Think Outside the Inbox.”
This interview will focus on Campaign Reporting and the value of marketing automation to the salespeople it serves (what’s in it for sales?)
Adam is responsible for product management, marketing, and operations. Adam was previously a senior email marketing consultant for InterContinental Hotels Group, a consultant at Moxie Interactive, and spent four years in Japan at an advertising agency. A native of Cincinnati, Ohio, Adam holds a bachelor's degree from Duke University and studied abroad at Waseda University.
Read his book, Think Outside the Inbox, or his B2B marketing automation blog.




James Obermayer, CEO of the SLMA.
Shawn McClaren CEO , ConnectandSell solution.
Adam Blitzer, Co-founder and COO of Pardot and author of "Think Outside the Inbox."

This show is sponsored by:

November 18: Guests Bill Nussey, CEO, Silverpop & Victor Kippes, President/CEO, Validar, Inc.

We welcome our guests:
Interviews with:



Bill Nussey, CEO, Silverpop
Victor Kippes   President/ CEO Validar, Inc.

Since 2005, Validar Inc. has helped companies identify, qualify, and manage leads more efficiently and effectively. With our software and services, companies can capture highly qualified leads at the lowest cost and quantify the performance of their marketing efforts.
Silverpop's Engagement Marketing suite of Web-based solutions enables companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging.
This show is sponsored by: