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Sales Lead Management Association Radio/Podcast

4
Aug 2020

CMO Vacancy? Fill it With an Interim CMO Without Losing Momentum

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CMO slots cannot be vacant, even for a few weeks.  Learn how to keep up your momentum with a fractional/interim CMO which will gain momentum for you, not lose it.  This program is for the C-Suite executive that has an open spot for a CMO. 

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6
Apr 2020

How Fractional CMOs are Changing the Game for B2B

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Chief Marketing Officers’ average tenure continues to fall to approximately 3.5 years as the importance of the position has correspondingly increased.  Whether this turn-over can be attributed to career changes in a difficult labor market or impatience of CEOs, the demand for CMOs’ continues to grow. Add with the substantial complexity of the CMO’s job because of new technology offers and a corresponding shortage of skilled marketers, the end result is that many companies are falling behind in the marketing race. With the pressure for marketers to “out-market their competitors” has brought the demand for fractional or interim CMOs to fill vacancies in a critical job. 

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