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Sales Lead Management Association Radio

9
Sep 2019

When Marketing Inserts Itself Into the Sales Pipeline, Who Owns it?

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To answer this question, we have gone to Christopher Ryan, Founder and CEO of Fusion Marketing Partners.  The answer to this will guide both marketing and sales to better understand their role in pipeline management because today they both have a stake in the outcome.  

With the advent of more sophisticated CRM systems, marketing automation software, some AI applications and years of frustration on the part of Marketing, the uncomfortable question is now being posed: Does marketing own the sales funnel, aka the sales pipeline?

To answer this question, we have gone to Christopher Ryan, Founder and CEO of Fusion Marketing Partners.  The answer to this question will guide both marketing and sales to better understand their role in pipeline management.

About Christopher Ryan

Chris Ryan has 25 years of marketing, technology, and senior management experience, and is a widely known expert in B2B marketing, lead-to-revenue modeling, sales strategy, and business startups. As both a services provider and in-house marketing executive, Chris has written four books on marketing and information technology, including the recently published Winning B2B Marketing.

About Fusion Marketing Partners

Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com.

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3
Apr 2018

Does Marketing or Sales Own the Sales Pipeline?

Listen on iTunes while you walk the cat 

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With the advent of more sophisticated CRM systems, marketing automation software, some AI applications and years of frustration on the part of Marketing, the uncomfortable question is now being posed: Does marketing own the sales funnel, aka the sales pipeline?
Read the rest of this entry »

14
Feb 2017

8 Components to Boost Lead to Revenue Results based on Research from 1400 Executives

250-SLMARADIO-20170216-ryan.jpgIn this interview with Christopher Ryan, CEO of Fusion Marketing Partners we cover the 8 significant components to increase the lead to revenue conversion for B2B companies.  The results are based on Fusion Marketing Partners annual research  survey of 1400+ sales and marketing executives.   The host is Jim Obermayer. Show airs Thurs January 19 10:30 am.

About Christopher Ryan

Chris Ryan has 25 years of marketing, technology, and senior management experience, and is a widely known expert in B2B marketing, lead-to-revenue modeling, sales strategy, and business startups. As both a services provider and in-house marketing executive, Chris has played a transformative role in driving marketing and sales programs that achieve the desired results and create alignment and synergy between the sales and marketing operations.

Chris is known as an outstanding communicator and has presented keynote addresses and breakout sessions at numerous conferences on marketing and technology. For three years, Target Marketing magazine named Chris as one of the Top 100 U.S. Marketers. Chris has written four books on marketing and information technology, including the recently published Winning B2B Marketing.

About Fusion Marketing Partners Read the rest of this entry »

17
Jan 2017

Trends in B2B Marketing and Lead-to-Revenue Research Report - 2017

250-SLMARADIO-20170119-ryan.jpgChristopher Ryan, CEO of Fusion marketing Partners will review the most significant findings in their annual survey of 1400+ sales and marketing executives.  There are substantial surprises which gives us hope for sales and marketing and yet some results which dash our dreams of change.  The host is Jim Obermayer. Show airs Thurs January 19 10:30 am. Read the rest of this entry »