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Sales Lead Management Association Radio


Defining the Benefits of Revenue Intelligence



Marketing is all about Connecting marketing investments to revenue…and making sense of attribution data is even harder”, so says BrightFunnel and we agree it should always have been this way.  In the episode we interview BrightFiunnel's CMO Dayna Rothman to understand how this is done in the prospects journey and why it can apply to every marketing department.  The host is Jim Obermayer.

About Our Guest Dayna Rothman Read the rest of this entry »