Lead Nurturing, not to be confused with dumping all your available content on new prospects, has a certain finesse if done right, but it can lead to impatience, frustration and rejection by prospects if done poorly. In this program we interview Howard Sewell, president of Spear Marketing about the four common failures of lead nurturing.
About Howard Sewell
Howard Sewell is president of Spear Marketing Group, a leading B2B demand generation agency, and a B2B marketing veteran with more than 25 years’ experience in lead generation and lead management.
About Spear Marketing Group
Spear Marketing Group is a full-service demand generation agency that helps B2B companies generate, nurture, and convert sales leads to revenue. Spear’s proven approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle.