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Sales Lead Management Association Radio

Dec 2017

GDPR: What you don’t know will hurt you.


Tune into SLMA Radio for a lively discussion with Peter Gillet and Ian Gotts about the upcoming GDPR laws that will go into affect in May 2018. Although started in the UK, the passage of GDPR has dramatic implications for US-based companies. It’s imperative for marketers to get a handle on this forthcoming mandate now. Join Peter and Ian and learn what you can do to mitigate risk and protect your company.

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Sep 2017

Slick Salesforce Interactivity for Events and Your Sales Team


Host, Peter Gillett welcomes Elements, CEO, Ian Gotts. Some of the points they'll be covering include:

  • Tradeshow integration a must for speed of follow-up – working with salesforce Admins
  • Ease of producing QR codes for event registrations and fast check-in to get rid of paper lists and handwritten badges!
  • Will the universal badge idea ever happen?
  • Everyday content availability and auto-lead capture for the sales guys who won’t!

 You may also be interested in Peter's perspective here:

Why Should Sales People LOVE Tradeshows?

Innovations in Mobile Lead Capture

SLMA Radio Sponsor


Zuant is a new generation of mobile lead capture system. One you can use at every Tradeshow and Event, or even every day when you're on the road to present and send videos and literature to your customers. It looks great and eliminates the need for manually entering your leads later. Now that's smart.