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Sales Lead Management Association Radio

11
Sep 2018

Marketing’s Future: An Intelligence Platform

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It’s one thing to talk about AI and machine learning and try to filter out the nonsense claims of a hundred companies that say they can deliver information about customers, buyers, competitors and your mom and dad; it’s another thing to find someone that has a platform that makes sense of the flood of gobbledygook flowing into your company.

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6
Mar 2018

Katie Bullard on Why DiscoverOrg is Different - 3 Minutes +

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Listen while you plant flowers on iTunes

This is a 3 minute and 57 second excerpt from an interview with Katie Bullard, Chief Growth Officer at DiscoverORG.  We asked her what makes the DiscoverOrg approach to database management, a database platform,  different and this is her response.

You can hear the full interview here:

Do you need an Intelligence Platform?

 

20171116-tweet-katie-bullard.jpgAnd also this program:

Marketing Intelligence Software: How it Improves Marketing ROI

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19
Dec 2017

Marketing Intelligence Software: How it Improves Marketing ROI

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Marketing Intelligence and software may be the rage right now, which isn’t a surprise for anyone in thedatabase business, and yet few companies have stepped forward with hardcore proof of how MI and its application with accurate data sets is improving the life of the salesperson.  Fewer still are able to claim how it improves the ROI for marketing.  In this interview with Katie Bullard, Chief Growth Office at DiscoverORG,  Bullard shows exactly how a marketing intelligence platform is currently giving users a dramatic ROI for salespeople and marketing operations.

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