It’s one thing to talk about AI and machine learning and try to filter out the nonsense claims of a hundred companies that say they can deliver information about customers, buyers, competitors and your mom and dad; it’s another thing to find someone that has a platform that makes sense of the flood of gobbledygook flowing into your company.
Listen while you plant flowers on iTunes
This is a 3 minute and 57 second excerpt from an interview with Katie Bullard, Chief Growth Officer at DiscoverORG. We asked her what makes the DiscoverOrg approach to database management, a database platform, different and this is her response.
You can hear the full interview here:
And also this program:
Marketing Intelligence and software may be the rage right now, which isn’t a surprise for anyone in thedatabase business, and yet few companies have stepped forward with hardcore proof of how MI and its application with accurate data sets is improving the life of the salesperson. Fewer still are able to claim how it improves the ROI for marketing. In this interview with Katie Bullard, Chief Growth Office at DiscoverORG, Bullard shows exactly how a marketing intelligence platform is currently giving users a dramatic ROI for salespeople and marketing operations.
It’s one thing to talk about AI and machine learning and try to filter out the nonsense claims of a hundred companies that say they can deliver information about customers, buyers, competitors and your mom and dad; it’s another thing to find someone that has a platform that makes sense of the flood of gobbledygook flowing into your company. In this interview with Katie Bullard, Chief Growth Officer atDiscoverOrg we discuss what a marketing intelligence platform is and isn’t and why to compete going forward you have to make some decisions on employing an intelligence platform. The host is Jim Obermayer.
This weekly radio program, with podcast replays, interviews executives about best practices in sales and marketing, sales lead management and sales lead generation. It has been broadcast since 2009.
