As part of our continuing series of interviews on the five most important things an executive has learned in business and life, we spoke with Mari Anne Vanella of the Vanella Group. She has authored the best-selling and award-winning book 42 Rules of Cold Calling Executives. Mari Anne presented thoughts that have guided her in her career such as:
- It’s never about you…
- How a question she asks new-hires can be a guide for your own life
- The importance of living by your word
- Why being grateful is being gracious
- The importance of managing yourself
About Mari Anne Vanella
Mari Anne Vanella has 25+ years of sales and business management experience. As Founder/CEO of sales development firms in the Silicon Valley, her organizations have consistently delivered long-term, successful sales development programs to high tech and services industries across the United States.
Mari Anne's background includes successful performance as Vice President and Director at companies such as The EC Company (now ADX), PictureTalk, a subsidiary of Drake International (one of the world's largest IT solution and staffing firms), Global Knowledge, a $500 Million IT Training and consulting firm, and at Skyline Computer Corporation, where she led the Cisco Training Products organization to a #5 position in the country within one year. Prior to these she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, AmeriPro, and many others.
Mari Anne is listed in the #3 position in the "40 Most Inspirational C-Level Leaders in Sales Lead Management" in 2015 and is also listed in the "20 Women to Watch in Sales Lead Management" in 2016, 2015, 2014, 2013, 2012, and 2011. She was recently a speaker in featured sessions at Dreamforce on Social Selling and has been invited to speak three times recently in featured sessions. She has also been invited to represent the SMB CEO role at "LinkedIn Live" event which was co-sponsored by the regional Chamber of Commerce and focused on how SMB's can successfully leverage LinkedIn as The Vanella Group, Inc. has.
SLMA Radio Sponsorship
Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com
When asked, salespeople will always, always say that what they need is a qualified lead. No one can deny that there is no better qualified lead than an appointment with the right person that is considering purchasing a product in their space. In this interview with Mari Anne Vanella, CEO of the Vanella Group, we discuss how an outside service can be so effective in getting an appointment with the right person. The host is Jim Obermayer. Read the rest of this entry »
Mari Anne Vanella has recently been named one of 20 Women to Watch in Sales Lead Management. She is not only a leader in her space, but also has a list of what she's observed as holding women and men back from gaining respect, getting ahead and leading. She's been at all ends of this and feels women just need to quit focusing on the negative aspects of "not making as much as men" and just get into the arena on a level playing field. She's going to tell you the basic, and what should be OBVIOUS steps.
On the humorous side, there were a pile of points she covered with host, Susan Finch that led to this show. They are funny, but because they are true. Listen for the part about the pumpkin sweater and dressing for a bake sale. It's the mindset of scarcity, and putting limits on what you can do. It is all possible.
This episode is generously sponsored by
The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. They achieve results 5 times higher than industry standards for outbound lead generation based on the research published by implementing their unique Telesales 2.0 methodology. We are an award winning leader in this space and get results like no other firms.The Vanella Group supports firms from Fortune 500 companies to startups.To learn more, visit VanellaGroup.com
or call 888-335-0340
and by Validar
Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. From capturing leads at tradeshows to managing onsite registration, tracking session attendance, gathering feedback, and providing sponsors lead retrieval we have a full suite of solutions for you. Since 2005 Validar has been turning Corporate Events and Trade Shows into Better Business. Call 888 784 2929 or visit us at www.validar.com