Guest: Mark Coronna

Why a “Failure to Communicate” Is a First Step to Going Out of Business

Knowledge, open communications, as well as procrastination are highly linked to business performance. Having hands-on and personal real-time knowledge of what’s going on in your business is a challenge; having the confidence and willingness to do something about what you’ve learned is another. In this radio program/podcast, we explore why business executives procrastinate in fixing the sales and marketing fundamentals necessary for growth. We’ll also explore the role authentic conversations have in reducing barriers to growth and performance.
Our Guest Matt McKnight
Matt is the President and Founder of McKnight Advisors LLC, a Sales Xceleration Partner.  His firm helps customers launch, expand or improve their sales operations to accelerate revenue growth.  With a 30-year history of sales leadership, Matt has extensive experience and success in start-up, private and public companies.  His company’s approach is based on accountability, transparency, integrity and trust focusing on the people, process and strategy to achieve sustained growth for its customers.
Matt McKnight can be reached at 847.867.5963 and at mmcknight@salesxceleration.com
LinkedIn: https://www.linkedin.com/in/matt-mcknight-2463121/
Sales Xceleration Background (www.salesxceleration.com)
With over 100 Advisors across North America, Sales Xceleration provides outsourced sales consultants to small businesses and mid-sized corporations that want to drive revenue growth.  In 2019, Inc. magazine announced that Sales Xceleration is No. 2353 on its Annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. 
The Host: Mark Coronna
Mark is an Area Managing Partner & CMO for Chief Outsiders. Mark is a globally experienced executive with a track record of consistent growth, turnaround and repositioning expertise across multiple industries.  He uses digital marketing to transform go-to-market programs and his passion is to help leadership teams accelerate revenues and profits.
Mark has authored over 35 articles and four eBooks on topics such as account-based marketing, building compelling value propositions and improving lead generation and qualification using an Intelligent Sales Pipelinetm  (https://contact.chiefoutsiders.com/improving-lead-gen-ebook)
Mark can be reached at mcoronna@chiefoutsiders.com 
612.554.0081
linkedin.com/in/markcoronna
Chief Outsiders Background  www.chiefoutsiders.com
Chief Outsiders is a national firm of 70+ Chief Marketing Officers (CMOs) – The CMOs work with businesses on a fractional basis. Each CMO joins the leadership team of their clients to solve growth challenges, provide strategy, implement ABM and revenue pipeline management.  Chief Outsiders was awarded a Forbes magazine Small Giants Award for a top privately held company.
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SLMA Radio is hosted by James Obermayer of Funnel Media Group which is a program on the Funnel Radio Channel.  Funnel Media Group is the sponsor of SLMA Radio
   

Who Creates the Most Wealth, Sales or Marketing?

Some might say there's an easy answer to this question, “it’s sales right?”  And yet,  when you delve into the many facets of marketing’s long and short-term initiatives with Mark Coronna, CMO for Chief Outsiders, he makes a strong case for marketing’s superior contributions. 

ABM Use Case: Lessons from the Front and How it’s Impacting Sales Pipelines

After running multiple ABM programs, we’ll reveal results and the lessons learned along the way in this show. Featuring an interview with Mark Coronna, Partner & CMO at Chief Outsiders and the fractional CMO with Dalsin Industries, and Tom Judge VP of Strategy at Direct Marketing Partners.