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Sales Lead Management Association Radio

31
Oct 2019

Who Creates the Most Wealth, Sales or Marketing?

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Some might say there's an easy answer to this question, “it’s sales right?”  And yet,  when you delve into the many facets of marketing’s long and short-term initiatives with Mark Coronna, CMO for Chief Outsiders, he makes a strong case for marketing’s superior contributions. 

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22
Oct 2019

ABM Use Case: Lessons from the Front and How it’s Impacting Sales Pipelines

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After running multiple ABM programs, we’ll reveal results and the lessons learned along the way in this show. Featuring an interview with Mark Coronna, Partner & CMO at Chief Outsiders and the fractional CMO with Dalsin Industries, and Tom Judge VP of Strategy at Direct Marketing Partners.

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