This is a third in a series of programs that discusses how a new CMO introduces Revenue Marketing to her new company. It will air live Thursday, January 5, 2017 at 10:30 am Pacific.
In the first interview on SLMA Radio we interviewed Liz Sophia and her CFO Ron Shah with the program title of: How a CFO and VP of Marketing fell in Love with Revenue Marketing. Ron seemed to be impressed with the concept that marketing can create measurable revenue. The relationship had gotten off to a great start, but both parties said it was still too early to measure a tangible success.