Hear Paul Mosenson, president of NuSpark Marketing defines ABM while truthfully dispelling misconceptions of ABM potential for small and large companies.
- How can SMB’s take advantage of Account Based Marketing?
- How do you measure account-based marketing?
- How do firms identify target accounts?
- How does ABM use predictive marketing tools?
- What is a technology stack, do you already have it and how do you manage it?
- What is exactly is an ABM ad platform and how do they work?
- A key element of ABM is content personalization. How is that managed?
- Can traditional top of funnel lead generation and lead nurturing still work?
- Why does it take so long to get started with Account Based Marketing?
- What is the single greatest hurtle to a quick ABM startup?
About Paul Mosenson Read the rest of this entry »