Steve Gershik is one of many successful sales and marketing pros that understand the value of improv training. Here is a quick tip you can start applying immediately to ensure your success. Start with the YES. This one minute tip came from outtakes of a recent interview on CRM Radio, "Where have all the risk takers gone?". Catch the replay here >
So you have a customer, now what? Aside from shipping and billing and keeping them serviced, how do you make the most of the relationship? The answer is Post-Acquisition Customer Marketing. In the hands of an expert, PACM reduces customer churn (don’t you hate that?) while increasing the profitability and satisfaction of an existing customer. Steve Gershik of Koyne Marketing is our guest to explain the process of post-customer acquisition marketing and how it turns this long standing paradox around. The host is Jim Obermayer
About Steve Gershik
Internet Radio and the podcast replays continues to gain an audience in the B2B space as programs and hosts understand the benefits of this multidimensional content creation machine. During this program, veteran broadcaster Paul Roberts and Steve Gershik (personality on LeadSpaceRadio) discuss with Jim Obermayer the host, the acceptance of internet radio in the B2B space for at-work listeners. In addition they explore the importance of live steaming for at-work listeners of business programming.
Paul Roberts has been a station owner for seven years and also the CEO of West Coast Marketing for 23 years. Roberts created Orange County, California's first Community Radio Station featuring live, weekly broadcasts from OC's top business leaders and community groups. He has since expanded the shows produced to include SLMA Radio, LeadSpace Radio, MSPNow Radio, Contact Radio, SalesPipeline Radio for Funnel Media Radio and several dozen other shows.
Steve Gershik has 20 years of experience in product marketing, social media, demand generation and brand building, Gershik is an expert in what B2B companies need to do to survive and thrive in competitive environments today.
He is an experienced Chief Marketing Officer for early and growth stage technology companies and has been a roll-up-your-sleeves working manager in each of his roles. He's spoken at SXSW Interactive, DMA, AMA, BMA, DemandCon, SiriusDecisions Summit, AdTech, Eloqua Experience. He's consulted for technology startup companies, growth stage firms that need help building a revenue process and publicly traded companies that are looking to build a team of modern marketers.
Gershik is a frequent visitor and commentator on SLMA Radio programs.
SLMA Radio Sponsorship
This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit VanellaGroup.com or call 888-335-0340
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