Lead generation teams have been hard at work filling the top of the funnel, however research shows that very few are actually impacting the bottom-funnel sales pipeline! Leads are not making it through the marketing mid-funnel into the sales pipeline at the rates needed to hit sales targets. This has become a new problem child both for marketing and sales!
Join us on SLMA Radio, as Tom Judge from DMP will be discussing his research findings on the subject of lead generation mid-funnel breakdowns, the severe problems they're causing to sales, and how to fix them. He will tell us how to diagnose and fix mid-funnel failure and drive more sales leads into the pipeline. He’ll have several contrasting examples so listeners can compare how they’re doing. The host is Jim Obermayer
About Tom Judge Read the rest of this entry »