We know that trade shows are a must-have marketing campaign, but each has the cost of the show and the people (people are often 2X the cost of the show). The good news is that trade show leads take fewer touches to close, but shows are often not measured by their revenue contribution. In our interview with Victor Kippes, founder and CEO of Validar, he explains how to measure the revenue contribution and how to avoid cutting shows from the schedule because no one can answer, “Was that show worth it?” The host is Jim Obermayer Read the rest of this entry »
Too many companies go to trade shows because their competitors are there and they fail to realize that shows create their most qualified leads. Industry stats indicate it takes fewer touches to make a sale from an exhibit visitor. If this is true, companies should be trying to go to as many shows as possible and the goal should be a high lead count of qualified prospects. In this program, Victor Kippes, President of Validar will describe the Five Ways to Increase Qualified leads by 300%. The host is Jim Obermayer.
Since 2005, Validar Inc. has helped B2B event marketers better understand and articulate their value. Validar’s goal is to close the loop between event marketing and sales by enabling through technology the ability to driving relevant activity to sales while measuring the performance of each customers event marketing campaigns. With Validar you can now truly understand the economic value of your event marketing efforts.
Whether you’re producing a seminar series, user’s conference, lunch and learn, or exhibiting at a tradeshow, If the primary purpose is generating renewed interest in your products and services, Validar is the perfect fit.
From capturing leads at tradeshows to managing onsite registration, tracking session attendance, gathering feedback, and providing sponsors lead retrieval they have a full suite of solutions for you. These tools deliver useable data that supports your goals and measures your performance against measurable, actionable objectives. Validar will always provide 100% effort in understanding your event marketing goals and objectives, and our promise is to meet or exceed your expectations at every event.
Call Validar at 1-888-784-2929 or text the word Validar to 878787 to learn more.
The Vanella Group, Inc. is the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. They achieve results 5 times higher than industry standards for outbound lead generation based on the research published by implementing their unique Telesales 2.0 methodology. We are an award winning leader in this space and get results like no other firms. The Vanella Group supports firms from Fortune 500 companies to startups. To learn more, visit BuildPipeline.com or call 888-335-0340