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Sales Lead Management Association Radio

19
Sep 2019

Six Ways to Make Email Work Smarter for Marketing and Sales

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 Everyone in marketing and sales agrees on three things about email, it is indispensable, inexpensive as a promotional tool, and hugely inefficient unless used right.  In this episode of SLMA Radio we interviewed Nick Lissette, CEO of Black Pearl and we discussed how marketing and sales can use email more efficiently.

Nick Lissette - FOUNDER AND CTO of Black Pearl Mail

Nick Lissette is the Founder and Chief Technology Officer of Black Pearl Mail. With almost a decade of experience in business email, Nick also serves as a Director on both the Fiduciary and Advisory Boards. Nick is an ‘entrepreneur’s entrepreneur’ with a keen knack of identifying emerging technologies and markets. He has won numerous awards and international recognition for his efforts in the global anti-spam community. His SaaS cloud email security company was at the forefront of the cloud managed service revolution in 2007. This anti-spam company grew into a joint venture organization called SpamDunk, which was successfully sold in 2012 as a Silvercloud Mail Company. Outside of work, Nick is a family man and a keen sportsman.

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SLMA Radio is hosted by James Obermayer of Funnel Media Group which is a program on the Funnel Radio Channel. The Funnel Media Group is the sponsor of SLMA Radio

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