SLMWeek: Lead Management isn’t about implementing software.

How to ID Your Best Prospects out of the Primordial Slop

About Tony Tissot

About eTrigue

The most listened to show in 2013: Hunting From Helicopters: Getting to B2B Decision Makers in the Real World

SLMA Radio host Jim Obermayer interviews
Shawn McLaren, Chairman of ConnectAndSell.

How to develop leads that will close.

Host Jim Obermayer and his guest Tom Judge tackle the thorny issue of not just how to create inquiries and leads, but leads that actually close. As Vice President of Direct Marketing Partners, Tom has solved this problem with some of the largest high-tech companies in business to business; and also some of the most modest in size. Leads that close is a problem for all companies regardless of size.

January 10: Why you need interactive proposals and cost for doing it!

SLMA host Jim Obermayer interveiws Isaac Pellerin of TinderBox. Isaac will discuss why proposal creation is easier than ever before, why it should be software as a service and the cost involved in starting up and using proposal software.

Isaac Pellerin is the Revenue Marketer at TinderBox, a Software as a Service that makes it easy to create, manage, and track interactive proposals. He loves a good story and enjoys working to enhance the way companies engage with their prospects and customers. He believes that marketing and sales are at their best when they have shared goals and metrics.

About TinderBox: TinderBox is an Indianapolis based software-as-a-service that helps you get to yes faster with a smarter, simpler, and more efficient proposal and marketing communications process—one that builds lasting business partnerships. Founded in 2009, TinderBox has become the choice for sales and marketing organizations such as Angie's List, Gannett, and Accenture Life Sciences to create compelling proposals that get to "yes".

June 14: Victor Kippes, CEO of Validar

SLMA Radio host Jim Obermayer will ask Victor if the rumors of the demise in trade shows as a lead generation event is true?  Are trade shows as strong as always?  How can marketing manager make the most of their trade show investment? Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Much of Validar’s value proposition is based upon Victor’s experience as a receiver of leads. He has been in a sales role for over 20 years both as a direct contributor and as the leader of a large enterprise sales team. He is a recovering sales leader who understands very well the challenges marketing and sales leaders face specific to demand generation and lead management. If you are a marketing leader interested in understanding and articulating your true value, or a sales leader interested in improved conversions and pipeline growth, Validar and Victor are there for you. You can follow Victor on Twitter at @vkippes. About Validar Validar is a B2B Lead Management company that specializes in events.  It doesn’t matter whether your exhibiting at a tradeshow, or producing your own event or seminar series.  Since 2005, Validar Inc. has helped companies identify, qualify, and manage leads more efficiently and effectively. With our software and services, companies can capture highly qualified leads at the lowest cost and quantify the performance of their marketing efforts. For any business, it is important to know where leads are in their buying cycle so they are treated appropriately and follow-up activity is not wasted. Our solution enables companies to segment their event attendee based upon both explicit and implicit participation. We enable attendees to control how they are treated post event through technology. victork@validar.com Phone:206.577.1123 Twitter:twitter.com/vkippes Web: www.validar.com Blog: http://www.dontaskdontsell.com/ YouTube: http://www.youtube.com/watch?v=SBFEUnB1Bs0

Oct. 6 Show: Debra da Costa, Direct Marketing Partners and Susan Finch, Binky Patrol, Inc.

Debra da Costa, CEO Direct Marketing Partners

Debra da Costa is the founder and CEO of one of the leading sales lead management service providers, Direct Marketing Partners. Debra is a pioneer in the sales lead field. Debra da Costa founded Direct Marketing Partners in 1991 with the goal of creating a company truly responsive to the individual needs of clients. To this end, she structured DMP so that the company would be large enough to have the depth of expertise required by corporations with worldwide interests, but of a size that would permit close project participation by all the firm's senior staff, as well as flexibility and agility.

From the beginning, and under Debra's leadership, DMP has provided clients with marketing campaigns, which generate sales leads of superior quality. Over the years, the company’s offerings have expanded to include call center/ telemarketing, hosted database, list research and acquisition, direct mail, e-mail marketing, search engine marketing, professional services consulting, fulfillment and event support services.

Before creating DMP, Debra was the President of Debra da Costa Consulting where she was responsible for high-tech industry marketing campaigns.

In her career, Debra has held several design and technical positions with public agencies in both Canada and the U.S. and was responsible for the marketing efforts of Lawrence Moss and Associates. It is through these experiences that she discovered that all roads lead to marketing.

Debra will be answering question and sharing insights on the importance of lead qualification.

Susan Finch, Founder/CEO Binky Patrol, Inc. - a 501c3

In 1996 Susan Finch was immersed in a high-end art gallery in Laguna Beach, but knew she needed to do something to help her community and children in need.  The idea for Binky Patrol Comforting Covers for Kids came to her one afternoon and she immediately contacted local media to help her get this idea rolling.  One of the first partnerships she developed was with Wahoo's Fish Taco headquartered in Santa Ana, California.  She learned the value of mutually beneficial partnerships with regards to sponsors and events.  She was carried along in the beginning by Wahoo's Founder, Wing Lam who showed her how everyone can win and all brands can benefit from the criss-cross marketing and publicity.  This was before Social Media and the Internet was truly getting its legs at that point.  Now, 15 years later, the organization has enjoyed publicity at the local level with chapters finding their own corporate partners.  The companies are able to utilize the list of the charity and gain exposure, goodwill and a sense of community without a lot of effort.  The charity benefits from the added volunteer force, exposure to the sponsors clients, newsgroups and social media reach.  All benefit.   Susan will answer questions about ways B2B and B2C can help expand their reach while helping a charity, without putting a strain on their budgets.

June 16 Show: Maria Pergolino, Marketo and Bob Moore, Catapult Works

Maria Pergolino, Marketo

Deemed by Telesmart Communication’s Josiane Feignon as “one of the most creative and spirited marketing bloggers,” Maria Pergolino leads Marketo’s inbound marketing, campaign optimization and demand generation strategies as the Director of Marketing. Her impressive 10 year online B2B marketing career spans everything from CRM, social media, content marketing, search marketing, and lead generation and nurturing.

Maria is a co-author of the most successful social media, lead nurturing, and lead scoring books created specifically for B2B Marketers, entitled The Definitive Guides to B2B Marketing. She also provides frequent contributions to the MarketingProfs blog and is an author of Marketo’s popular blog, Modern B2B Marketing, which has over 16,000 subscribers.

Maria has held management positions at companies such as Shunra, ESIS, Inc and, is Salesforce.com Certified Administrator and user group leader. She is also is a sought after speaker at numerous marketing events, and has a Marketing Degree and MBA from the School of Business at Rutgers University.

She was listed as one of the 20 Women to Watch in Sales Lead Management by the Sales Lead Management Association.

Recognized as a B2B Marketing thought leader, Maria has made significant contributions to the sales lead management and marketing automation industry. She has contributed over 100 blog posts annually to top 100 marketing blogs, as well as writing or contributing dozens of articles and white papers to drive awareness in the field of lead management. Her posts and papers are typically read by tens of thousands and she has a vast following of over 3300 in her twitter network. Maria has presented to thousands at a time, both online and at live events and has also developed much content through multimedia like video and webcasts.

Maria’s work has also been cited in multiple published articles and books, including the bestselling book “Content Rules” which specifically quotes Maria on her work in lead management. She has spoken on over 30 webinars and at 40 live events in the field of lead management, and more specifically on topics including social media, lead nurturing, content marketing, lead scoring and revenue performance management. Maria has also been a speaker for such organizations as American Marketing Association, MarketingProfs, Direct Marketing News, Online Marketing Connect, BtoB Magazine, Business Marketing Association and many more. Additional professional achievements include: Winner of several BMA B2 Awards and last year she was named one of 50 Most Influential People in Sales Lead Management.

Maria is constantly creating new ways to drive demand for Marketo. She is always one step ahead of the competition and refuses to be a follower. Maria continually strives for excellence in everything she does, and measures herself not only by her own accomplishments, but by the accomplishments of those around her. She is a fearless leader and works every day to make herself, and those she works with, better marketers.

Bob Moore, Catapult Works

Bob has built unrivaled expertise in data management, matching and ETL technologies. Bob has served as the Database Chair for the Northern California chapter of the Direct Marketing Association. In his current position, Bob works with CatapultWorks clients like Brocade, Alcatel-Lucent, Symantec and others as he manages the company's data services group and the entire database operations. In addition, he is responsible for the acquisition and adoption of new database management technologies that can be applied to enhance CatapultWorks’ services. Bob joined CatapultWorks in January of 2005 when his company, Data Direct, a leading full service database management firm, was acquired by CatapultWorks. Bob has been a strong catalyst in applying technological advances to business marketing and data management processes.

April 28 Show: Mary Dedrick, Kristi Gloppen

Kristi Gloppen Sr. Manager, Web Marketing, Advertising & Sales Enablement - Xilinx, Inc.

Kristi Gloppen is an established communications professional with over ten years of B-to-B marketing experience. Her areas of expertise include: electronic direct marketing, advertising, social media and lead management. Kristi has spent the past 2 decades in the high-tech, electronics industry focused on creating sales and marketing campaigns targeting electronic engineers. She has degrees in both Communications and Business.

Mary Dedrick – Chief Operating Officer As COO Performark

Mary Dedrick is responsible for all aspects of operations and strategy development. Her keen ability to marry process and technology has been instrumental in driving Performark’s highly successful outsourcing solutions that integrate people, process and discipline resulting in sales and marketing alignment based on buyer-centric lead management processes.

With more than twenty-five years of experience, Mary is a visionary leader with a deep business process background. She understands the technical implications of complex relationships and has a proven track record of architecting and deploying innovative, results-oriented, practical solutions to a range of business and systems related challenges.

Prior to Performark, Mary was Senior Vice President of Web Enablement for Innuity, Inc., with responsibility for customer-facing elements of the business, operations, business delivery, inside sales and customer service. During her tenure with Innuity, Mary conceived and orchestrated the design and delivery of a patent-pending production process for automated web site creation which contributed to the company’s 400%+ growth in three years.

Mary has held various technology-related positions in diverse organizations and industries including Computer Power Group, Health Central (now Allina Health Systems), Baxter Travenol, Northrup King and Control Data.

April 7 Show: Ken Thoreson

Ken Thoreson of Acumen Management Group, Ltd.

In this interview, Ken Thoreson, President of Acumen Management Group puts into perspective the need for executives and managers at all levels to develop both personal visions for success and business visions for growth. To take advantage of the changing market, successful business organizations must focus on both their leadership and management skills, knowing the difference and executing effectively separates the top performing organizations from all the rest.  Listen and learn how to create personal vision and why it is the spark that ignites action and how you communicate it and build an entire organization that is energized, focused with a culture based upon high performance.

March 24 Show: SalesForce Apps that make salespeople better salespeople.

Frank Verril, President of Advanced Image Direct and CLoud2You

Cloud2You is a better, faster, more economical way to compose, manufacture and mail personal letters or greeting cards in closed face envelopes, even brochures and postcard formats.Cloud2You is part of Advanced Image Direct.Cloud2You was conceived and developed by Advanced Image Direct (AID), one of the country’s largest and most secure direct mail manufacturers located in Fullerton, California. They are producing mail for Fortune 100 companies nationally on a wide range of production platforms from web & digital presses including state of the art personalization capabilities on through to intelligent inserting and mailing. They know mail and produce a lot of it!

Dave Stone, President of Red Sky Solutions.

Red Sky Solutions implements CRM solutions. As a premiere, certified partner, they combine Salesforce.com's award-winning CRM solutions with their business process and industry best-practices implementation expertise. This allows organizations to more effectively manage and share sales, marketing, and support information across the company - all without software - and in much shorter time.

Red Sky Solutions provides the right balance of hands-on implementation guidance and expertise to ensure the Salesforce.com solution is aligned with your business requirements - while still being sensitive to the bottom line investment.The company’s focus is on improving effectiveness in three main functional areas of a company - Sales, Marketing, and Services/Support.

Jim Banks, CEO of Shade Tree Technology – Incite2

Shade Tree Technologies improves Sales Performance Today with More Calls & Better conversationswith Incite2. Efficiency is about making more calls and having more conversations.  Incite2 is the first purpose-built solution that equips sales professionals with everything they need to significantly increase performance and do the job better.  The product goes way beyond native Salesforce.com capabilities to support the entire workflow of the calling process including: call preparation and research, prospect engagement, conversation and next step recording and team reporting.

Incite2 simplifies salesforce.com with a single screen interface that increases calling performance between 20% - 50%.  Qualifying more leads & move deals through the pipeline faster is what Incite2 does.

It’s Dynamic Conversation Playbooks enable sales professionals to deliver the right information, to the right person at the right time... enabling sales professionals to put more deals into the pipeline. Playbooks enable reps to move beyond improvising each call... to utilizing a rich infrastructure of information that is uniquely targeted

December 9: Dan Hughes, Mac McIntosh, Joerg Rathenberg of Unisfair and Dan Hughes of Broadlook

Commentary: Dan Hughes SmartLead by AdTrack as one of the 50 Most Influential People in Sales Lead Management for two years running.  CEO of SmartLead by Adtrack one of the pioneering companies in the Sales Lead Management space.

Interviews with:

Mac McIntosh,  The Sales-Lead-Expert.  Number one this year on the 50”s List. Consultant to the Stars (Star companies that is).   Mac us how he envisions inquiry management changing in the coming 12 months.With more than 20 years of advertising, marketing and sales experience, Mac specializes in helping companies get more high-quality B2B sales leads, turn them into sales, track and measure results, and prove a favorable return on investment. He has earned a enviable reputation for getting results for his clients.	Joerg Rathenberg, VP of Marketing, Unisfair www.unisfair.com Unisfair provides cloud applications for the world’s most innovative companies to create branded and interactive virtual environments.Unisfair’s Virtual Engagement Center is a new channel to connect with customers, prospects and employees anytime and anywhere. Industry leaders like 3M, ADP, Cisco, Genentech, Novartis, IBM, and KPMG leverage Unisfair’s platform for lead generation, customer engagement, training, recruiting and more.
Dan Hughes Broadlook Technologies http://www.broadlook.comThe World's Most Advanced Internet Research Tools.Broadlook Technologies is the leading developer of Internet research software that empowers users to leverage the Internet. Mine the largest, real time source of data in the world, the Internet, and get the information you need to grow your business in minutes!

This show is sponsored by:

Sept 30 Show with Carlos Hidalgo and Jeff Solomon

The Sales Lead Management Association hosts a live weekly radio program dedicated to the management of sales leads. This week’s guests are Carlos Hidalgo, President of The Annuitas Group Jeff Solomon, SVP and co-Founder of Leads360.

Carlos Hidalgo, President, Annuitas Group	Jeff Solomon, SVP and co-Founder of Leads360

Questions for Jeff Solomon, Leads360  - SVP and Co-Founder

1. Your company has software primarily for B2C companies.  What separates you from similar software companies offering software for B2B companies?   Is there a difference?
2. One of your white papers, Beyond Qualification: The Impact Of Speed On Lead Conversion  you say that the speed of call response in minutes by the users of your software can make a huge difference in sales results.  Can you share some the results with us?
3. What is the cost of your software?  How is it priced?
4. What is your definition of Drip Marketing?
5. What do you mean when you say agent activity can be accurately identified and tracked?
6. You mention in one of your Case Studies that Pac West boosted new employee performance.  Can you tell us how that happened?
7. If a CMO had one book to read on marketing, what would you recommend?

Questions for Carlos Hidalgo, Annunitas Group President

1. You have a special relationship with Silverpop, can you discuss how this adds value to your clients and theirs?
2. How do you provide personalization and one to one contact with the leads you process for your clients?
3. Tell us about your Campaign Management Services?  Who uses it and how?
4. How do you price your services?
5. What is a process audit?
6. If you had to choose the one thing which CMO’s struggle most with today, what would that be?
7. Let’s say you are working with a CMO and she is in a Jam.  She asks if she should generate a larger quantity of leads or a better quality.  What would you recommend and why?

Tune in Thursday at 5 PM PST at SLMA Radio. Can’t make it? Tune in later by accessing a recording of the program on the following Monday by visiting the SLMA web site.