When you want to get further in your career, position, earnings - look to those who are already there and are still growing. Let people take notice of you for your skill, to-the-point explanations, persuasiveness, confidence. Listen to Bonnie Crater and Jeanne Hopkins speak on this topic and tell you some of what they recommend and have followed themselves. All of the answers can't be found in books or motivational talks. You learn in the trenches by observing those who are ahead of you. You achieve it by asking them pointed questions as to how or why they chose a plan, a tactic or response.
Under Bonnie’s leadership, Full Circle Insights gained market traction , doubled year over year and recently closed a Series A. With a steady vision, she led products to market that helped customers like Jobvite and Influitive make marketing impact visible to boards/investors this year. By intentionally building a team-first workplace culture, Bonnie created a passionate team that delivers groundbreaking martech solutions.
Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. From capturing leads at tradeshows to managing onsite registration, tracking session attendance, gathering feedback, and providing sponsors lead retrieval we have a full suite of solutions for you. Since 2005 Validar has been turning Corporate Events and Trade Shows into Better Business. Call 888 784 2929 or visit us at www.validar.com
Host, Susan Finch and her Guest, Jaysen Greenleaf, VP of Business Development at RIO Genesis Software discussed both sides of recruiting great talent for your team and retaining them. They also dispelled myths about millennials, including thinking they are job hoppers.
On Veterans' Day in America, we are publishing a program aired last week hosted by Nate Teplow for MSP Radio one of our SLMA radio special programs. We think is worth repeating to SLMA Radio listeners.
Cyndi Greenglass, Senior Vice President, Strategic Solutions for Diamond Marketing Solutions was interviewed by Susan Finch about strategic volunteering. Finch, as the founder of a national non-profit, Binky Patrol has been at both ends of this discussion. She and Cyndi were in line with their thoughts and recommendations about strategic volunteering.
- What do you mean by “strategic volunteering”
- Is volunteering different than philanthropy?
- How much volunteering do you do?
- How much time does it take?
- What types of organizations?
- How did you decide where to volunteer?
- Why do you say that volunteering can be bad?
- Does this seem self serving?
- What is your advice on how to choose?
- Are you good at saying no?
- Create volunteer activities. This is a great way to find good leadership candidates and use these opportunities for skill building and training
- Men tend to identify mentors at early age - in their career and at a personal level. This development use in a positive way volunteer contacts mentoring opportunities - networking, etc.
- Quickly identify if it is not a good fit get out fast.
Cyndi is responsible for marketing and strategic solutions and manages our agency services team of data, analytics, creative, and digital professionals. With a strong track record in marketing, strategic planning, and database development, she helps our clients “market smarter” by providing strategic solutions. Prior to joining Diamond Marketing Solutions, Cyndi launched World Marketing Integrated Solutions, an integrated database and strategic marketing consulting firm. Her background includes 10 years in international business consulting with the U.S. Embassy and the U.S. Foreign Commercial Services.
Cyndi is a past president of the Chicago Association of Direct Marketing and past chair of the Direct Marketing Association Business-to-Business Council. She is a frequent presenter at major DM industry conferences and is an educator at several universities. Cyndi has twice been recognized among the Top 100 BTB Marketers by Crain’s BtoB magazine.
Susan Finch interviewed Vicki Donlan. Vicki is a Business & Health Coach, Speaker and Author of HER TURN: Why It's Time for Women to Lead in America .
- Become less judgemental. This includes judgemental about women's looks, career choices -anything they do.
- Support women every time you can! When one succeeds we all win.
- Participate and support women's groups. We get through the obstacles faster when we meet and discuss as s group. There is a different level of collaboration, discussion and support when it is just women with women. Nothing wrong with being in co-ed groups, but don't forget to set aside time to just be with other professional women.
- Be a mentor. We are all mentors and all mentees. Reach out early and often and we have an opportunity. This applies to ALL ages!
Jill Rowley continues to be a force in the sales lead management industry. A pioneer in the space, Jill has become an expert and global companies (Rally Software, DocuSign, ArcSight) turn to her for guidance and knowledge.
In working closely with Jill, she continues to show herself as more than just a sales rep, but a trusted advisor in the area of sales lead management and the new world of buyer driven marketing and sales.
SLMA Director, Susan Finch will be having a conversation with Jill talking about what keeps women from taking credit for their own accomplishments. What separates women who are comfortable standing up for themselves, their skills and accomplishments; versus those who quietly let credit be given away, usually to a same-level man or supervisor man or woman?
Jill's achievements in the field of sales lead management:
- SLMA Woman to Watch in 2011 winner
- Awarded Eloquan on the Year for 2011 - Eloquan of the year is given to an Eloqua employee who meets criteria including: passion, knowledgeable about the technology, mentor, and active in the community.
Jill encompasses all of this and more.
- Focus Expert SLMA Contributing Member
- Top Sales Rep at Eloqua
- Member of The Marketing Automation Institute Member of MOCCA
Sparking debate and fostering the next generation of professional women through advocacy, mentorship and business moxie is what Juliana Lukasik can bring to your next conference. You’ll want her unique perspective as a expert in high-profile, international product launches and a leader for the cause of promoting women in media. We wanted to hear more from her on the topic of mentoring and relate it to the sales and marketing industries.
The Sales Lead Management Association is always talking about lead nurturing, lead management and sales skills training. It is our responsibility to dedicate as little as 3% of our time to mentoring professionals and students to help them become the leaders we want to face in sales, as peers. How else will they learn best practices if not from those who go before them? Tune in to hear Juliana and Susan speak about the importance of mentoring in all industries.
A bit about Juliana Lukasik:
Juliana has been in the film business for over 20 years. She is in the minority three percent of women commercial directors. She graduated from Oregon State University with a Bachelors of Arts in Broadcast Communications. In 1999, she purchased Signature Films and changed the name to @Large Films. In addition to day-to-day management of the company and business development, Juliana has produced and directed projects that have won Emmy, Addy and Telly awards. As a child, Juliana was told by her father that there wasn't anything she couldn't do. She believed this to her core. She is also the President of the CEIC (Central Eastside Industrial Council). Along with her love of advertising, Juliana is currently in pre-production on a project about one of her favorite subjects, pet adoption.