Known as the performance marketing conference, LeadsCon is for companies that rely on lead generation to drive their revenue.
In this program you will learn about LeadsCon New York and Las Vegas in 2016 in our interview with Warren Pickett and Cory Smith. LeadsCon 2016 is expected to have 1700-2000 attendees, 100 + speakers and 30 plus session. There will be a trade show floor which is focused on lead generation experts. If you are serious about lead generation, listen to Cory and Warren tell us about the 8 year history of LeadsCon and what to expect in 2016. The host this week is Susan Finch.
Warren Pickett - Content Director, LeadsCon
As the content director forLeadsCon events, Warren brings more than a decade of event programming experience and more than 20 years of experience in B2B print, online and digital media. He helps drive engagement in the performance marketing marketplace and brings together marketers, executives, agencies, technology & service providers, entrepreneurs, corporate communications experts and audience development team members to help foster B2B and B2C communities in real-time at face-to-face, in-person events.
Cory Smith - Show Director, LeadsCon
Cory joined Access Intelligence in 2013 to manage and grow the LeadsCon Community, the leading source of business information for the performance marketing and Lead Gen industry. Cory is a veteran of twenty-two years in business media having managed two Tradeshow Top 100 events and recognized for having managed two of the fastest 50 growing events in the industry. Prior to joining AI Cory was the Director of Events at Mining Media International, where he was responsible for launching new events and growing a portfolio of seven conferences and tradeshows in the mining and construction marketplace. Prior to his role at Mining Media International, he served as Vice President of Events for both Nielsen Business Media and F+W Media. In these roles, he managed several industry leading events: Kitchen/Bath Industry Show, Medtrade, and the HOW Design Conference. Cory is a graduate of the University of Georgia with a BBA in Risk Management/Insurance. ;http://www.leadscon.com/about-us
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Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. From capturing leads at tradeshows to managing onsite registration, tracking session attendance, gathering feedback, and providing sponsors lead retrieval we have a full suite of solutions for you. Since 2005 Validar has been turning Corporate Events and Trade Shows into Better Business. Call 888 784 2929 or visit us atwww.validar.com
The executive director of the SLMA, James Obermayer will report from the expo floor. It will be noisy, it will be opinionated, it will be interesting to hear what attendees and exhibitors think of Salesforce’s Global Gathering.
Tune in LIVE at 5 on Thursday, September 1. You never know who we'll run into and what they might say. After the show runs, we'll make a list of all of the people we interviewed. Hope you can join us.
Some of those interviewed will be:
- Maria Pergolino, Director of Marketing, Marketo
- Bryan Brown, Director of Product Strategy, Silverpop
- Chris Frank, Director of Marketing, Treehouse
- Jeff Chamberlin, Vice President of B2B Solutions Marketing, Aprimo
- Tony Tissot, Senior Director of Marketing, eTrique
- Brendon Cassidy, Vice President of EchoSign Sales, Adobe
- Brad Peters, CEO, Birst
- Ron Halverson, Director of Marketing, Pervasive
- Thomas J. Mattson, Managing Director/Vice President DST Output, CFG
Stu Heinecke, President of Cartoonlink. THE SLMA will ask how humor can be used to generate quality leads and sales. A prominent cartoonist whose work can be seen in marketing campaigns and in the pages of The Wall Street Journal and other publications, Mr. Heinecke is the President and Founder of CartoonLink (CartoonLink.com), a service that helps marketers apply the powerful effects of cartoons in their campaigns. Drawing Attention author Stu Heinecke is one of the world’s foremost experts on the use of cartoons in advertising, marketing and sales promotion, will be a contributing editor for the SLMA specializing in cartoon humor. His work will appear twice a month on the SLMA home page and in the SLMA newsletter.
In his book, Mr. Heinecke asserts that the lessons learned from countless marketing campaigns about the application of cartoons can be applied to all sorts of missions, personal or professional. An e-version of his book is available for purchase on the CartoonLink site.
Bill Goldsmith, the new Director of Video Production at SLMA will be asked about video as a lead and sales generation vehicle. Bill Goldsmith is CEO of Bill Goldsmith Productions a 20 year old video consulting & production firm. Goldsmith is an award winning producer of B to B video, and most recently was awarded the title of “The National Talk Fusion Coach”, and Gold Diamond Executive with Talk Fusion, a Video delivery platform that he is a partner in. As well, he currently acts as the Director of Video Production for the Sales Lead Management Association.
Goldsmith established himself as a Video Producer when he was selected as one of the Agencies of record for McDonald's Corporation where he was responsible for the development of “Kid” merchandising and video marketing, and later for the development of the Campaign theme and subsequent video and merchandising initiative for The Big Mac. Bill resides in Philadelphia with his wife Nancy and two Welsch Pembroke Corgis, Feather and Invictus. They no longer can stand the taste of The Big Mac and prefer to cook their own meals.