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Sales Lead Management Association Radio

25
Sep 2018

The REAL Alignment Between Sales and Marketing in B2B - Diane Updyke

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Learn how modern sales teams operate effectively using tools, automation, and critical thinking to build pipeline and get deals across the line.

Diane Updyke works with some of the top names in tech helping them streamline sales and revenue attainment in the B2B landscape. She comes from a history of engaging marketers with the right solutions to automate and acquire customers. At Eloqua and Crowd Factory/Marketo, as the VP Sales, she successfully led a sales team through significant growth year-over-year. For over 15 years, Diane has managed sales teams for startup and established companies; including business intelligence (Oracle) and infrastructure (early days of WebLogic).

Diane is currently an Advisor and Consultant for several startups in Martech and Salestech. After building and contributing to over 6 sales teams, she has documented her experience & insights, plus received contributions from CEOs, VPS, CMOs, and VCs.

About the Host Mari Anne Vanella

Mari Anne Vanella has 25+ years of sales and business management experience. As Founder/CEO of sales development firms in the Silicon Valley, her organizations have consistently delivered long-term, successful sales development programs to high tech and services industries across the United States.

Mari Anne's background includes successful performance as Vice President and Director at companies such as The EC Company (now ADX), PictureTalk, a subsidiary of Drake International (one of the world's largest IT solution and staffing firms), Global Knowledge, and at Skyline Computer Corporation, where she led the Cisco Training Products organization to a #5 position in the country within one year. Prior to these she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, and many others.

Her executive leadership roles in enterprise technology sales organizations with field reps, sales engineers and customer service teams contribute to in-depth knowledge and hands-on experience which results in a solution that has unmatched results.