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Why It Matters:
Dan McDade says, "Scoring algorithms are allowing more poor-quality leads to go to sales faster than ever before!"
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With the advent of more sophisticated CRM systems, marketing automation software, some AI applications and years of frustration on the part of Marketing, the uncomfortable question is now being posed: Does marketing own the sales funnel, aka the sales pipeline?
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This program covers “How-to Topics” from leaders/authors in the fields of sales lead generation and sales lead management.
