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Sales Lead Management Association Radio

9
Apr

Pipeline Ownership is a Growing Question - Dan McDade

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Listen while you walk the dog on iTunes

Why It Matters:

Dan McDade says, "Scoring algorithms are allowing more poor-quality leads to go to sales faster than ever before!"

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3
Apr

Does Marketing or Sales Own the Sales Pipeline?

00:0000:00

Listen while you walk the cat on iTunes

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With the advent of more sophisticated CRM systems, marketing automation software, some AI applications and years of frustration on the part of Marketing, the uncomfortable question is now being posed: Does marketing own the sales funnel, aka the sales pipeline?
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