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The sales pipeline, aka the sales funnel is the long-standing measurement of the past, present and future for a company. In the not too distant past marketing dumped demand into the beginning (top) of the pipeline and sales took responsibility for the rest of the process.
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In our on-going series of asking the question, “Who Owns the Pipeline?" we are getting very interesting opinions from a wide variety of executives. This week Rhoan Morgan of DemandLab offers her insight. Her answers might surprise you and change how you do business. Read the rest of this entry »
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Why It Matters:
Dan McDade says, "Scoring algorithms are allowing more poor-quality leads to go to sales faster than ever before!"
This program covers “How-to Topics” from leaders/authors that host thier own once a month show in the fields of sales lead generation and sales lead management.
