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Sales Lead Management Association Radio

21
May

Who Owns the Pipeline, Marketing or Sales?

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Listen on iTunes while hiking Mt. Baker, WA

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In our on-going series of asking the question, “Who Owns the Pipeline?" we are getting very interesting opinions from a wide variety of executives.  This week Rhoan Morgan of DemandLab offers her insight.  Her answers might surprise you and change how you do business. Read the rest of this entry »

9
Apr

Pipeline Ownership is a Growing Question - Dan McDade

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Listen on iTunes while you walk the dog!

Why It Matters:

Dan McDade says, "Scoring algorithms are allowing more poor-quality leads to go to sales faster than ever before!"

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3
Apr

Does Marketing or Sales Own the Sales Pipeline?

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Listen on iTunes while you walk the cat 

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With the advent of more sophisticated CRM systems, marketing automation software, some AI applications and years of frustration on the part of Marketing, the uncomfortable question is now being posed: Does marketing own the sales funnel, aka the sales pipeline?
Read the rest of this entry »