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Sales Lead Management Association Radio

1
May 2018

When Corporate Arrogance Bulldozes Marketing’s Good Judgement

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Listen on iTunes while hanging upside down!

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A little bit of success, can breed arrogance and poor judgment in many fast growing

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9
Jan 2018

Bill Walker of Unison Reveals How to Implement Voice of the Customer Programs

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Listen while play basketball on iTunes

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Voice of the Customer sounds wonderful, and doable, and gee whiz why not do it? And yet, as many have found, implementation takes more than wanting and writing a check.  In this program we talk about VOC with Bill Walker, Chief Revenue Officer at Unison.  Walker has successfully implemented a VOC process for collecting and implementing direct customer feedback. He believes that this is the most important thing you can do as a corporation and that it is more productive than leveraging outside agencies, focus groups, or executive voices. The host in Jim Obermayer.

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24
Jan 2017

How to Increase Referrals in a Digital Dominated World

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250-SLMARADIO-20170126-gay.jpgWord of mouth is alive and well in this digital world as marketers and salespeople alike again learn to tap into the most powerful of all human interactions, referrals.  The software field for this application is dramatically expanding and our guest Tom Gay, CEO of Refer.com explains why referrals are an advantage in a digitally dominated marketplace.  The host is Jim Obermayer

About Thomas Gay

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