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Sales Lead Management Association Radio

30
Oct

How Verizon changed gears to turbocharge its tradeshow lead gen

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Learn how Verizon Telematics, a connected-vehicles, fleet management products and services provider, worked with Zuant, a digital lead capture mobile platform for capturing, integrating and reporting relevant data from events, to help the company generate better leads during its Verizon Networkfleet event program.  Results included:

  • Doubled sales opportunities with an increase in qualified leads from better and consistent data collection at all events
  • 156% YOY increase in sales opportunities from events
  • 287% YOY increase in unit sales from events.

About our guest, Hector Garcia, CTSM

Hector Garcia is Experiential Marketing Manager for Verizon Telematics, and based in Southern California.

Hector is responsible for event strategy to support the full suite of products in the Telematics organization: Fleetmatics, Networkfleet, Telogis, OEM partnerships, and Hum the automotive aftermarket consumer product. Since joining Verizon Hector has focused on enhancing events with structure, technology, and analysis of results to increase the returns from investments in their event programs.

Prior to Verizon Hector was with HD Supply Facilities Maintenance where he led event programs and had owned an event agency before that.

 

Company Overview

Verizon Telematics is now a global leader in implementing the next generation of connected services for vehicles, centered on a core platform of safety, security, convenience and infotainment offerings. The company offers a portfolio of services through its commercial fleet, aftermarket and original equipment manufacturer (OEM) offerings. Today Verizon Telematics operates in more than 40 markets around the world and offers comprehensive services to consumers, automakers, and dealers, providing technological and service expertise to power connected-vehicle products around the world.

25
Oct

Can your Marketing People Execute Revenue Accountability in 2018?

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It’s Budget Time and this year may be different for many marketers as expectations of “marketing revenue management” have increased.

The 5 Step Model for Operationalizing an SPB&M

Since the publishing of Debbie Qaqish’s book the Revenue Marketer the thought that marketing is not only responsible for demand-gen and product marketing, but also revenue has cause elation and fear in the marketing suite.  In this interview with Kevin Joyce of the Pedowitz Group and Sam Melnik VP of Marketing at Allocadia the two discuss major changes in planning and marketing operations that are taking some people and companies by surprise. 

  1. Why this a new ballgame for Marketing Operations
  2. Definitions of SPB& M,  MO-led, and MPM
  3. How marketing planning has changed to Marketing Revenue Planning
  4. Does every company require a Marketing Operations Manager to plan and execute this MPM process?
  5. Describe the Pedowitz and Allocadia partnership

Why it matters

“The thought that marketing is not only responsible for demand-gen and product marketing, but also revenue has cause elation and fear in the marketing suite.”

 

Sam Melnick, VP of Marketing at Allocadia

Sam Melnick is the VP of Marketing at Allocadia, the leader in Marketing Performance Management software, managing over $20B in marketing spend to-date. He is an award-winning and analytically driven marketing professional with experience as a marketing practitioner at Vivox, CMO industry analyst at IDC, and customer success manager at a Lattice Engines. Sam is a frequent speaker at marketing industry events and prolific author of marketing research. He was recognized as a top 50 most influential marketing technology professional, plus one of New England’s top 40 influencers in content and digital marketing. Sam is a graduate of UMass Amherst’s Isenberg School of Management.

LinkedIn: https://www.linkedin.com/in/sammelnick

Twitter: http://www.twitter.com/sammelnick

 

About Allocadia

Allocadia is the leader in Marketing Performance Management and creators of the #RunMarketing movement. The company's award-winning technology empowers marketers with confidence in their plans, investments, and ROI. Founded in 2006 by twin sisters Kristine Steuart and Katherine Berry, Allocadia today serves more than 10,000 marketers worldwide, managing over $20B in marketing investment to-date. Learn how leading marketing organizations at over 200 companies including Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab run the business of marketing at Allocadia.com.

 

Kevin Joyce, CMO/Vice President Strategy Services, the Pedowitz Group

Kevin Joyce is CMO and vice president of strategy services with The Pedowitz Group. He holds a unique combination of marketing skills and sales experience that helps companies to bridge the gap between sales and marketing.  Last year he was named one of SLMA’s Top 40 Most Inspiring in B2B Lead Generation.

Kevin is a marketing executive with 35 years of experience in high tech, holding positions that include engineering, marketing, and sales. For more than 16 years, Kevin has worked with SMB to enterprise companies on their journeys to transform their demand generation strategies as it relates to the six key components of a successful Revenue Marketing™ engine: strategy, people, process, technology, customers and results.

Kevin has successfully launched numerous products and services as a director of product marketing at Sequent, as a director of sales at IBM, as vice president of marketing at Unicru, and as CEO at Rubicon Marketing Group. He holds a BS in Engineering from the University of Limerick, Ireland and an MBA in Marketing from the University of Portland.

About The Pedowitz Group – Connecting Marketing to Revenue™

The Pedowitz Group wrote the book, and is the undisputed thought leader on Revenue Marketing™. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations. To discover how we can help your organization become successful Revenue Marketers™, visit http://www.pedowitzgroup.com, or call us at 855-REV-MKTG or visit Revenue Marketer Blog.

Linkedin: https://www.linkedin.com/in/kevinhjoyce/

Twitter: https://twitter.com/nivenor1

18
Oct

5 Most Important Things I’ve Learned in Business and Life - Dave Kreiger

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This is an on-going series of interviews with executives on SLMA Radio and CRM Radio.

In this interview with SalesRoads CEO Dave Kreiger, he discusses his career, and the five most important things he has learned about managing and growing this business.  Dave reveals his personal struggles to become the best manager in a very competitive business.   David shares how he came to believe in five essential ways of acting and doing business which has served him so well.   Some describe Dave as a salesman’s salesman, but this introvert by nature found ways to excel in sales by using some interesting approaches with people.  

The host in Jim Obermayer.

David Kreiger Bio

David Kreiger is the Founder and President of SalesRoads, a business-to-business appointment setting, lead generation and sales outsourcing company. He has been named as one of The Most Influential Leaders in Sales & Lead Management by the SLMA the last four years in a row.  David is consulted by some of the largest and fastest growing companies to help their organizations accelerate their sales through proactive teleprospecting.

 SalesRoads Overview

SalesRoad’s focus is on developing and implementing high-quality, professional, business-to-business inside sales teams for our clients with our turn-key solutions.  These include recruiting, training and retaining highly skilled workforces, developing powerful call approaches, rebuttal strategies and leveraging the latest technologies to build pipeline, increase sales and lower our clients’ costs per sale.  For more information you can visit us at www.SalesRoads.com or call us at 800-836-4033.

12
Oct

On Creativity - Steve Gershik says, More success if you start with the YES.

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Steve Gershik is one of many successful sales and marketing pros that understand the value of improv training. Here is a quick tip you can start applying immediately to ensure your success. Start with the YES.  This one minute tip came from outtakes of a recent interview on CRM Radio, "Where have all the risk takers gone?". Catch the replay here >

9
Oct

The 4 Common Mistakes in Lead Nurturing That Lead to Failure

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Lead Nurturing, not to be confused with dumping all your available content on new prospects, has a certain finesse if done right, but it can lead to impatience, frustration and rejection by prospects if done poorly.  In this program we interview Howard Sewell, president of Spear Marketing about the four common failures of lead nurturing.

About Howard Sewell

Howard Sewell is president of Spear Marketing Group, a leading B2B demand generation agency, and a B2B marketing veteran with more than 25 years’ experience in lead generation and lead management.

About Spear Marketing Group

Spear Marketing Group is a full-service demand generation agency that helps B2B companies generate, nurture, and convert sales leads to revenue.  Spear’s proven approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle.

2
Oct

Case Study: How ADP Proved ROI on a $1.5M Tradeshow Budget

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A Case Study with Sales Management Super Hero Stephen Landry

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High Tradeshow Investment, but no visible ROI?  “Why is that?” Asks host Peter Gillett. In this episode of SLMA Radio. Zuant CEO Peter Gillett interviews Sales Enablement Super Hero Stephen Landry nosh about:

  • Human issues
  • Corporate Politics
  • Planning
  • Technology

About Stephan Landry

Stephen Landry has a 30 year history of Sales, Sales Training, Sales Enablement & Sales Management.  He has focused on B2B Enterprise software sales for most of his career.  For the last 15 years he ran global sales at ADP.  For the last 6 of these years he worked for a supporting Division of ADP, called AVS where he was Senior Director. Highlights include:

  • Managed a 250+ Field and Inside Sales team covering the United States and for various Payroll , Tax and compliance solutions with direct selling to many verticals
  • Executed on an annual Sales Team quota 100 Million +
  • Ran extensive marketing programs and supported Event marketing with over 36 annual events and tradeshows  

Stephen is currently head of sales for Ontrackworkflow, a digital asset management company based in Atlanta, GA. A Florida native, he earned his Marketing degree from University of South Florida. He has three children and currently lives in Sarasota with his wife. 

More Peter

Slick Salesforce Interactivity for Events and Your Sales Team

Why Should Sales People LOVE Tradeshows?

26
Sep

Managing Leads for Distributors: An Overlooked Advantage

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Sales Lead Management for direct sales people is a common, popular subject, whether for outside or inside salespeople, but for distributors not so much. Industrial distributors are left to themselves to find a buyer. Most industrial companies with wide ranging distributors let them fend for themselves; no lead generation, no CRM system. Some feel that is why they have distributors so they don't have to generate leads. Fred Yee of Active Conversion talks about why industrial companies and their distributors are different and why distributors that get leads produce more than those that don't. The host is Jim Obermayer.

They cover:

  • Distributor needs
  • Industrial manufacturers mistakes in lead management
  • Why the business process for the two is the same as direct even if they aren’t treated the same.
  • How the ROI can change when the distributors are served real sales leads
  • What to do about it.

 

About our Guest Fred Yee

Fred Yee, founder and CEO of ActiveConversion, has a history of running successful tech companies with high growth. After his previous company in web conferencing was acquired, Fred looked to solve a problem close to home - how to improve and simplify the sales and marketing process for companies with long sales cycles. This led to the creation of ActiveConversion, a marketing and sales platform customized for industrial sales and marketing.

Fred holds a B.Sc. in computer science and completed the MBA Executive course for entrepreneurs at the University of Calgary. Fred has varied expertise through his career as a software developer, project manager, and sales executive. He is a recognized leader in the online marketing community.

Yee has been recognized for two years running as one of the Top 50 Most Influential People in Sales Lead Management. He lends perspective to industry publications such as Industrial Distribution, Marketing Sherpa, and Technology Advice. His speaking engagements include the Dreamforce Conference (presented by Salesforce.com), as well as events like the Saskatchewan Trade & Export Conference, and CanWeld Expo.

About ActiveConversion Software

The ActiveConversion software was developed in 2007 and has become the benchmark in lead identification, lead management, and marketing automation for industrial companies.

ActiveConversion provides a single tool to help convert interested buyers, measure marketing and sell intelligently. The platform is simple to use and easy to integrate into existing processes, which is why it has helped companies improve sales and marketing in over 500 projects across different industrieso.

 

SLMA Radio Sponsorship

 adView.cfm?id=396Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

 

18
Sep

How the latest brain research can increase your sales

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Neuromarketing co-author, Patrick Renvoise, discusses how brain research and his 
neuromarketing concepts as outlined in his best selling book, "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain," have changed the way we market and sell. Mr. Renvoise will also give us a peak into a new edition of his book due out next year. The host is Jim Obermayer.

About Patrick Renvoise

Prior to co-foundeing SalesBrain, Patrick was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and complex software solutions to some of the world's most brilliant scientists at NSAA, Shell, Boeing, Airbus, BMW, and more, he becoame fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent two years researching and formalizing the first, 100% science-based persuasion model called NeuroMAP™ In 2002 Patrick and his business partner, Dr. Chsitophe Morin, co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary award-winning methodology has been used for the past 15 years to help over 6,000 companies worldwide SCIENTIFICALLY CAPTURE, SCIENTIFICALLY CONVINCE and SCIENTIFICALLY CLOSE more business.

Parick receivied a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is currently serving as Chief Neuromarketing Officer of SalesBrain. To get a diagnostic on the impact of your sales and marketing strategy on the brain of your customers, contact Patrick at, patrick@salsbrain.com

 

SLMA Radio Sponsorship

 adView.cfm?id=396Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

12
Sep

How to Improve Your Nurture Content with Neuromarketing Principles

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DemandGen International Founder David Lewis, author and DemandGen Radio host, shares with us thoughts on Neuromarketing (aka Nueroscience) and six principles he applies to programs with his clients.  David has studied the science of Neuromarketing and its application to content delivery for prospects.   The host is Jim Obermayer. Read the rest of this entry »

30
Aug

Why Should Sales People LOVE Tradeshows?

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In business these days, it’s increasingly difficult to connect by phone, let alone face to face meetings, which is why Tradeshows are back in fashion with a vengeance. Read the rest of this entry »

22
Aug

How to Optimize Customer Experiences for 4-10X Revenue

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The rallying cries up and down the halls of marketing today is, “How do we address customer experiences?” Read the rest of this entry »

16
Aug

Innovations in Mobile Lead Capture

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How Mobile Lead Capture is the Future for Better Qualified Leads from Events

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Read the rest of this entry »

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May

Will Artificial Intelligence Replace Marketing Departments?

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Dozens of companies are starting up, it seems almost every day, to apply artificial intelligence and the connecting technology of machine learning to provide new ways to market, find prospects, and qualify leads. 

Existing companies are racing to use new AI applications in their own technology to compete by increa Read the rest of this entry »

15
May

AI for Sales Training a Prophecy Come True

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AI for everything is becoming the AI for anything…to hear some wags tell it; but the reality is different from the dreams and marketing hype. The reality is this instance is the use of AI for sales training representatives to become more methodical in their approach to sales is real, over-due and  enormously useful. "This has great rewards," says Sabrina, "And no downside.”  Sabrina was on CRM Radio in April: The Future of Artificial Intelligence for Salespeople

The host is Jim Obermayer

About Sabrina Ateniza Read the rest of this entry »

9
May

How to track Mysterious (Anonymous) Website Traffic within your CRM System

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It’s lovely to have website traffic, but almost useless unless you know who the visitors are. The key element is to combine your web analytics and CRM data to turn anonymous visitors into real people.  John Cheney, CEO of Workbooks CRM tackles how he has solved the mystery of the mysterious visitors.  The host is Jim Obermayer. Read the rest of this entry »

1
May

The Four Must-Have-Tools Every B2B Marketing Department Needs

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In this first of a series of interviews we interview Jeanne Hopkins about the four must-have-tools every marketing department needs. With the proliferation of software programs, processes and web-based tools marketing is no longer as simple and straight forward as it once was. Hopkins is the Senior Executive VP/CMO of Ipswich. The host is Jim Obermayer.

About our guest, Jeanne Hopkins, Executive Vice President and Chief Marketing Officer at Ipswitch Read the rest of this entry »

26
Apr

Was that Show Worth It? How to Measure Revenue for Trade Show Investments

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We know that trade shows are a must-have marketing campaign, but each has the cost of the show and the people (people are often 2X the cost of the show).  The good news is that trade show leads take fewer touches to close, but shows are often not measured by their revenue contribution.  In our interview with Victor Kippes, founder and CEO of Validar, he explains how to measure the revenue contribution and how to avoid cutting shows from the schedule because no one can answer, “Was that show worth it?”  The host is Jim Obermayer Read the rest of this entry »

17
Apr

How AI is Affecting Natural Language Searches for First Time Results

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Inbenta believes key word searches are out as AI is being used for natural Language searches (aka as NLP-natural language processing).  The Inbenta program understands the nuances of human conversation, so it answers a query based on meaning, not individual keywords.  What this means in the world of customer service, e-commerce searches, and cross selling, to name a few applications, is substantially more satisfied users.   We’ll learn more in our discussion with Inbenta founder Jordi Torras.  And yes, Avarta’s can be part of your solution. The host is Jim Obermayer. Read the rest of this entry »

11
Apr

Is Buying an Appointment the right thing to do?

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When asked, salespeople will always, always say that what they need is a qualified lead.  No one can deny that there is no better qualified lead than an appointment with the right person that is considering purchasing a product in their space.  In this interview with Mari Anne Vanella, CEO of the Vanella Group, we discuss how an outside service can be so effective in getting an appointment with the right person.  The host is Jim Obermayer. Read the rest of this entry »