Social Selling

Learn How to Tell Stories From Wanamaker and The Three Tenors

This is our third episode in the series of Paul Furiga going through his book, Finding Your Capital S Story. We get to go down the history of advertising and where it lost its way and how the founders of advertising from over a hundred years ago as a whole have almost been forgotten (Have you heard of John Wanamaker?) at least their original methods and thinking behind the use of stories to relate to their target audience. What we are facing today is not how it started, and we have lost our way as we go in for the easier, messier quick kill and the splatter shot effect.

Carl, Joe, the Monomyth, and Déjà vu

The brain has been proven to be hardwired for storytelling - both telling and listening. Learn how across cultures, countries, languages the stories we tell are the same at their core. Paul Furiga is back to help guide us to identifying our Monomyth, or Heroe's Journey. We talk about Bridgette Jones, Yoda, and how our brains align when we hear those core stories told by others. Join us as we learn about Carl, Joe, the Monomyth, and Déjà vu from his new book, "Finding Your Capital S Story." 

Four ways to create INTERACTIVE Digital Content that Increases Response

Ok, we get it, most of you are struggling just to get some content on your site and now we have someone talking about “Interactive Content.” The way things are changing it almost makes you want to go into sales. But not too fast, this interactive content thing is the wave of the not too distant future and the SLMA has an expert on the subject with Jonathan Lacoste, president of Jebbit. The host is Jim Obermayer.
 
About Jonathan Lacoste
Jonathan Lacoste is an award-winning entrepreneur and writer. Lacoste is the co-founder and President of Jebbit, a digital marketing software company he founded as an undergraduate student in 2011. Since launching the company, Jonathan has been named to Forbes' "30 Under 30," was the "Emerging Executive of the Year" in the state of Massachusetts and is considered the youngest entrepreneur to raise venture capital, at age 19. Jonathan pens “The CMO Corner” column for Inc Magazine, sharing marketing-tech trends and tips from CMOs in various fields. In his spare time, Jonathan is an avid marathoner, having run 13 to date.
 
About Jebbit
Jebbit is a venture-backed company offering a digital marketing platform that creates engaging micro-content, personalizing a brand’s interaction with each individual in its audience. Over time, our solution transforms the unique data we’ve captured into rich consumer profiles, which integrate with any marketing technology stack.
Jebbit 
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This episode is generously sponsored by The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. .To learn more, visit VanellaGroup.com or call 888-335-0340
and by Validar Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution.  Call 888 784 2929 or visit us at www.validar.com

Trade shows and conferences: are they throwing rose petals as you walk in the door?

Conferences and trade shows are part of every industry. Whether you and your company participate in them is part of your marketing plan. Once you have your plan and schedule - how are you going to prepare to make the most of the money you spend on attending, exhibiting, sponsoring or speaking at these events?  Do you have enough staff to get it covered; and not only COVERED but NAILED?Jim reminds us that planning for a conference needs to start months ahead of time. Communicating with attendees through inmail systems days before isn't good enough and will most likely be a waste of time.Jim Obermayer will interview SLMA Marketing Director, Susan Finch, on this very topic. You may not realize how much of a mediocre presence you have once you realize all that you can do before, during and AFTER the conference or trade show.This show had several ideas that to some, may be obvious, but making sure you do them can add to your successful conference experience before, during and after!-----------------------A bit about Susan Finch in her own words:Her mission: Create marketing solutions that give you power, renewed excitement, peace of mind, knowledge, and a plan while making you look great.I give you control of your marketing plan AND I translate geekspeak into plain English. I’ll create a customized marketing plan that includes video, strategic alliances, client advocacy and then you get to choose the parts you want to do, and get my assistance with the rest, including: branding, repurposing and creating your content, and developing training materials.Learn more about this specialty of hers here >Commercial  sponsors on SLMA Radio include: The Young Company, The Vanella Group and Vanilla Soft.

#B2C Google Local To Do List for Businesses and History

Join +Stephan Hovnanian and I as we have an enlightening important conversation with our featured expert, +Mike Blumenthal to talk about a website's local presence and what business owners need to know. We'll also get into some unravel issues that come up.This show will cover two parts. First, FINDING all versions of you and your business on Google... How do they search for that on Local, the new business pages, YouTube and G+.When you find all versions, where is the best place to start the merge and/or delete?What about when they have more than one location?The verification process to identify ownership and take control.As important as the new business page changes are, these first steps are critical to know the mess before you can focus and hit the local pages hard. Then we'll dive in with Mike about the new Places changes on Google. Here is his post http://bit.ly/finchshovi2l1 on the topic of Google Local:GOOGLE STARTS PROMOTING MY BUSINESS WITH PERSONALIZED DIRECT EMAIL & HANGOUTMike Blumenthal IS Mr. Google Local - he is THE expert on all things Google Local. Please check out his blog category on the topic:http://blumenthals.com/blog/category/google-plus/I think I'll be hiring him for my own tangled mess.Jump to the video here >or read the highlights first here:Some highlights include:02:59 How local search has evolved by +Mike Blumenthal 04:38 Google Plus is an advertising environment, Maps is a directory environment04:52 Mike talks about the bus ride to the current search results method.06:50 +Stephan Hovnanian   asks what businesses need to feed Google, as far as correct information.07:45 Top data providers:   #infousa     ,  #localeze  and  #acxiom  09:00 Several ways to influence the data and results09:40 NAP: Name, Address, Phone Number - must be consistent EVERYWHERE - not just Google.11:00 Start with a NAP Audit to verify they have your right location and info.12:20 step 2: Go to maps sites:   #navtech   #teleatlas and #openstreetmap   to see how your business address resolves.13:15 do the same on Google maps. If they can't find you, you can't close the sale!15:50 +Chad Russell   comment about citations.17:15 Local prominence - such as the Chamber of Commerce.18:15 Don't forget about local business guides and listing sites.20:00 The coveted 7 Pins on page one of Google search an the map to the right.22:40 - A fabulous profile image is critical.23:35 Q from +Jennifer Mortensen   Do reviews factor into rankings?5+ reviews will give you a ranking bump.25:30 Google will use driving directions for results if there are no reviews to consider.26:00 How frequently do people post reviews for local businesses? 56% of 1000 surveyed in US said NEVER, 22% less than once per year.27:54 Phone numbers are the KEY GLUE that hold a data cluster together. 29:00 If Google calls you to confirm your business, you'd better be answering it with the name you have in your listing and not a variation!31:30 Comment from +Linda Buquet   regarding location prominence and centroid - how it's changed over the years.33:20 Q from +Christopher Vogelmann   - Does the Twitterverse affect our search rankings. Jump to here to find out.35:44 - +Susan Finch  says the best advice she can give a business, "Be BETTER at what you do! Be the best." that's how you affect rankings, reviews and more.37:00 plug for Mike's service, http://getfivestars.comHere is the gift for today's show - a PDF checklist to get you started. I'll post it early so you can do some checking before the show:The PDF gift is here: http://bit.ly/finchshovi2d/
 

SLMA Special Program: Sorry for the inconvenience but social selling is a revolution

John Golden, author of Social Upheaval How to Win @ Social Selling, former CEO and president of Huthwaite, and currently president of Focused Revenue Results, will be interview by SLMA Radio host Jim Obermayer to discuss his latest work Social Upheaval.  Golden makes the case that social media is slanting the playing field in favor of the buyer at the salesperson's expense.  At the same time, he says if you cannot sell off-line, you cannot sell on-line.  Obermayer says he looks forward to this interview more than almost any other in recent memory and this program on SLMA Radio will take up the entire 55 minute segment.   Obermayer met Golden at a reception hosted by Pipeliner CEO Nikolaus Kimla in Los Angeles at the Johnathan Club on June 11th.About John GoldenJohn Golden is the Amazon Best Selling Author of "Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories" and has recently published his second book ​"Social Upheaval: How to Win at Social Selling".A globally acknowledged thought leader, John, has a passion for small to medium businesses, especially in helping unlock the advantages they can hold over larger organizations in terms of focus, agility and speed of execution.He previously held the position of President & CEO of Huthwaite, the creators of SPIN Selling, where he achieved the highest revenue, operating profit and margins in the company's long history. The average operating profit margins of 20+% achieved during his five-year tenure compared with a 10% average margin during the 10 years previous to his arrival.Likewise as President & CEO of Omega Performance, Golden achieved operating profit margins of 20+% during his three-year tenure compared with a 14% average during the prior 5 years.Drawing on his time successfully running small-to-medium businesses and business units, as well as interacting with a multitude of diverse organizations across the globe, Golden has developed a framework for how to identify and target 7 levers that can deliver revenue and margin growth. He founded Focused Revenue Results to help other small and mid-market businesses achieve their goals and unlock their growth potential.About Focused Revenue ResultsFocused Revenue Results, Inc. was founded to help small and mid-market businesses unlock their true potential in terms of revenue and margin growth. Everyone involved with the organization has a passion for helping small and mid-market business achieve outsized results. Everyone has run either their own business or small & mid-market organizations. We all understand the constraints businesses of these sizes operate under but we also know how to unlock the advantages and how to drive top and bottom line growth.  www.focused-revenue.com   T.  760 260 8077