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How Sellers Excel More as Remote Sales Professionals

 
Inside salespeople have steadily grown in numbers for many years. How to get them to excel relies on a specific tool, says Russell Wurth of Showpad.  This program is for sales managers and salespeople who work remotely (and Presidents who want the most from their salespeople).

How to Fast Track Your Business with Organic Growth – Laura Patterson

Every company grows organically until it makes a decision to grow through acquisition, and that is the basis for this discussion about Laura Patterson's new book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market.

How Direct Mail and Digital Ads Work Together for Higher Results

Some say direct mail has been superseded by digital ads.  Some say direct mail paired with digital ads brings results that exceed expectations for extraordinary results.  To find out if this is true and how it works, our host Jim Obermayer interviews the founder of Taradel, Jim Fitzgerald.  Taradel has a platform that uses the latest database disciplines for a defined target audience to bring higher results by using direct mail and digital communications. 

How to Create the Most Valuable Content that Contributes to Sales

Content starved marketing departments are constantly searching for content of whatever ilk to feed the ravenous public, be they prospects or customers.  Salespeople are frustrated by content deliveries that don’t exactly pertain to the prospects need and is therefore useless.  Even if the right content is created this month, it is often out of date within a short period of time and no one is pleased.  In this program, Bethany Fagan, Content Marketing Manager at PandaDoc discusses how to satisfy both sales and the prospects with content that contributes the most to sales.
 
 

Host and Show

 
Susan Finch
Susan is happy to report long-standing relationships with her clients; some go back over twenty years. he enjoys assisting in the planning of their marketing effort through strategic content so they evolve to include new and current technologies, as well as social media trends. She helps for as long as you need the help or just whenever you need an extra hand. 
In addition to social media weaving, writing, and managing, she's also available to help with podcast and video hosting and voiceover. She creates the most efficient use of your time regarding social media or helping you when you are too slammed to do it yourself. Her custom training videos are becoming more popular to teach YOUR regular tasks to your staff to cut down on consulting time.
 
 You can be one of Four Hosts on SLMA Radio 
If you have only 45 minutes a month you can build your personal brand and have your own podcast radio program on SLMA as a co-host. The reasons to consider being a host on SLMA Radio:
Being a Podcast/Radio host builds your personal thought leadership brand with thousands of listeners with your name
It builds the brand for your company
It creates wonderful testimonials from your users and customers
It introduces you to major senior management guests as a radio/podcast host
Your program will be professionally produced
You will spend very little time as a host: typically, 45 minutes once a month
You can host your program from any telephone – worldwide
About the Show:
Sales Lead Management Radio was started as a way to gather industry experts to share their knowledge, stories, and tips. Experts are respected leaders in various disciplines as it relates to Sales Lead Management including marketing, data, software, training, events and more.

Are Marketers the Builders of Wealth? Darryl Praill Says it Depends

Of course, marketers control the lead generation budget and this contributes to sales, but does marketing really control the wealth goals of the company?  Darryl Praill, CMO of VanillaSoft and host of the popular Inside Inside Sales podcast says, “it depends.”
They have the talent and the skills, Darryl says, but whether they have the will to use these is another matter.   Ultimately, he says they are the builders of wealth, pound for pound when measured against the employee count of marketing versus that of sales. 
This statement can also be said of other departments, says Darryl, but marketing sets the strategic direction of the company, produces the product specifications that customers need, and generates demand.   Darryl, however, still puts a “but” into the interview when he cautions that not every marketer is using their talents and skills as well as their competitors.
 About Darryl Praill
Darryl Praill, Chief Marketing Officer of VanillaSoft is a high-tech marketing executive with over 25 years’ experience spanning startups, re-starts, consolidations, acquisitions, divestments and IPO’s. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.
Praill is a former recipient of the coveted Forty Under 40 Award, and has held senior executive roles in leading companies including Sybase, Cognos (now IBM), webPLAN (now Kinaxis), and CML Emergency Services (now AIRBUS).
You may also like these with Darryl Praill on Inside Inside Sales  
The 4 Ways Buyers Are Evaluating You  Karen Dunne-Squire and Darryl Praill
Embrace the Suck Dale Dupree and Darryl Praill
“How to Become Somebody that People Want to Buy From” – Anthony Iannarino Podcast  and Darryl Praill
About VanillaSoft
VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity, and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA. To learn more, visit www.vanillasoft.com.
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SLMA Radio is hosted by James Obermayer of Funnel Media Group which is a program on the Funnel Radio Channel.  Funnel Media Group is the sponsor of SLMA Radio
   

Why Marketing with Your Gut is Out and Marketing with Data is In – Ellie Mirman

 
The podcast version of this show from the live broadcast will be available by the EOB on Tuesday, Nov 26th.
How Competitive Intelligence Drives Markets from a 20 Women to Watch Winner, Ellie Mirman of Crayon
What started as an interview with Ellie Mirman, CMO of Crayon, named one of the 20 Women to Watch by the Sales Lead Management Association, which centered on women in leadership, this morphed into an interesting discussion about how competitive intelligence creates a competitive advantage for its users. 
SLMA Host Erika Goldwater gets Ellie to talk about how to grow as a leader, her own experiences and the advice she gives about how women can pave their way to success. Just as interesting is her background in marketing, especially as a CMO at Crayon a competitive intelligence company. She discusses how marketers have to shift from “marketing by your gut” to marketing with data; how data is an equalizer and why data is the new universal language.
About our Guest Ellie Mirman
Ellie Mirman is CMO at Crayon. Prior to Crayon, she was VP Marketing at Toast, where she built and led the marketing function across demand gen, content marketing, product marketing, branding, and customer advocacy. Previously, Ellie held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO. Ellie loves working at the intersection between Marketing, Sales, and Product, and building marketing from startup to scale-up.
About Crayon
Crayon is a market and competitive intelligence company that enables businesses to track, analyze, and act on everything happening outside their four walls. Tens of thousands of teams use Crayon's real-time competitive insights platform to enable sales to win more deals, improve marketing performance to break through crowded markets, and inform product and executive strategy to build and launch winning products.
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Host Erika Goldwater is the director of Global Communications for InRiver The new way to market and sell with powerful product information management. She has also been named as one of the 20 Women to Watch by the Sales Lead Management Association.
 

How to Avoid CRM Failure with Joe Scioscia of VAI

It depends on what report you read, but we know that CRM or sales automation installations are fraught with frustration and failure. It isn’t unusual that companies go through 2-3 CRM companies until it has a system that works for everyone. In this interview, host Jim Obermayer, asks Joe Scioscia, VP of Sales at VAI how to avoid common CRM installation failures. Joe Scioscia is a top flight expert on the subject and in 25 minutes he will guide us out of the corn patch maze known as CRM Implementation.

Should You "Buy an Appointment” to Build Pipeline?

In this interview with Mari Anne Vanella, CEO of the Vanella Group, we discuss how an outside service can be effective in getting an appointment with the right person which leads to a sales pipeline boost. 

Stop Treating Email Recipients like Morons Says Laurie Beasley in a 4 Minute Podcast

This is a 4+ minute passage from Laurie Beasley’s longer live radio program she hosted on SLMA Radio.  To listen to the whole program, go here:
Incorporating the Six Universal Buying Motives to Improve Email Copy and Response Rates