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Sales Lead Management Association Radio

17
Dec 2018

CEO Celling Biosciences

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Host, Laura Patterson interviews Kevin Dunworth, CEO/Founder, Celling Biociences for her monthly program: Ready, Set, Grow! 

Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. 

About our guest: Kevin Dunworth

Former athlete turned entrepreneur, Kevin’s heritage is deeply rooted in coaching and winning.  The oldest of three brothers who all swam for university national championship teams, he and his brothers were raised to work hard and succeed at whatever they tried.  After swimming at the University of Tennessee, Kevin moved this determination and grit into the boxing arena winning the Golden Gloves of Tennessee and becoming a professional boxer adding 56 amateur fights and 8 professional fights to his sports resume. He was introduced to the field of sports medicine as a patient and his interest quickly catapulted him as a businessman and entrepreneur.

Kevin went from managing medical companies in the Mid West to running medical companies in the Middle East, Western and Eastern Europe, and then back to the United States. His previous leadership roles have included: Vice President of Sales for GE Trans Leasing, Vice President of Global Sales and Director of International Operations for FlouroScan Imaging Systems, and Director of European Sales and Director of Emerging Markets for Smith & Nephew Dyonics.

Kevin has spent more than 34 years in the biomedical industry, the last two decades of which he has brought together physicians, scientists and like-minded entrepreneurs to help improve the standard of health care in the fields of orthopedics and regenerative medicine. He created BennuLife as his vision of how to not only collaborate with providers but with patients themselves as proactive individuals who want to improve their health and wellness.

17
Sep 2018

Ready, Set, Grow! with Marc Hafner

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Host, Laura Patterson interviews Marc Hafner, CEO/Chairman, Revionics for her monthly program: Ready, Set, Grow! Thursday, 9/20, 10:30am Pacific. 

Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. 

About our guest, Marc Hafner, CEO/Chairman, Revionics

Marc Hafner is an award-winning CEO with more than 25 years’ experience successfully driving leading growth in organizations ranging from startups to large Fortune 500 divisions. Marc has a strong track record of building growth and value for stakeholders including investors, employees and customers. Marc has developed strategies and led organizations to compete effectively and win globally against the best such as Oracle, IBM, SAP, SAS, HP, Dell, EMC, Alcatel, Cisco and Microsoft in segments including SaaS, analytics and machine learning, enterprise software and other innovative industries globally. Marc’s other passion is rock and roll guitar, and with his band Lost in Austin he rocks it at events such as NRF’s Rock and Roll Retail and Revionics Insight.

20
Aug 2018

Ready, Set, Grow! with Guest Kevin Jones

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Host, Laura Patterson interviews Kevin Jones, Founder and Former CEO Anovia for her monthly program: Ready, Set, Grow! LIVE Thursday, 8/23, 10:30am Pacific. 

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16
Jul 2018

Ready, Set, Grow! with Guest Dave Sikora

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Host, Laura Patterson interviews Dave Sikora, CEO, Altr for her monthly program: Ready, Set, Grow! LIVE Thursday, 7/19, 10:30am Pacific. 

Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. 

About our guest, Dave Sikora

A software industry veteran, Dave has previously served as CEO of 2 public and 5 private, venture capital backed software companies and has held board director positions with 4 public companies. He executed the first Internet Software IPO in the State of Texas in 1995 and collectively his companies have raised over $100M in venture capital and have experienced exits and value creation events of almost $1B. Dave was most recently the CEO of Stratfor, a global intelligence and research firm with industry-leading products focused on emerging global physical and cybersecurity threats. Dave is an alumnus of the University of Houston and Harvard Business School.

14
Jun 2018

Ready, Set, Grow! with Guest JT McCormick

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Host, Laura Patterson interviews JT McCormick, CEO/President of Book in a Box for her new monthly program: Ready, Set, Grow! LIVE Thursday, 6/21. 

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11
Jun 2018

Ready, Set, Grow! with guest Steven Shanklin

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Host, Laura Patterson interviews Ziggy Shanklin, CEO and Founder of White Cloud Security, Inc. for her new monthly program: Ready, Set, Grow! Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. 

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12
Feb 2018

Why CEO’s and CFO’s are still beggars when it comes to marketing ROI

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Listen while you work out on iTunes

 

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Flushed with Data and Metrics: Why is it Still Hard to Prove Marketing ROI?

The data is there, or at least available; that excuse for proving the ROI of marketing is dead and isn’t valid.  If the Chief Financial Officer for a company is asked to show the ROI for the company, it would be impossible for him or her to simply say, “AH, we can’t do that.”  So, what is it that is makes beggars out of CEO’s that want to know the ROI for marketing? Why isn’t marketing ROI a written part of every CMO’s job description? Author Laura Patterson of VisionEdge Marketing has opinions about why this is still an evasive goal for most corporations. 

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