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Sales Lead Management Association Radio

22
Oct 2019

ABM Use Case: Lessons from the Front and How it’s Impacting Sales Pipelines

October 22, 2019

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After running multiple ABM programs, we’ll reveal results and the lessons learned along the way in this show. Featuring an interview with Mark Coronna, Partner & CMO at Chief Outsiders and the fractional CMO with Dalsin Industries, and Tom Judge VP of Strategy at Direct Marketing Partners.

About Mark Coronna

Mark is an Area Managing Partner & CMO for Chief Outsiders. Mark is a globally experienced executive with a track record of consistent growth, turnaround and repositioning expertise across multiple industries.  He uses digital marketing to transform go-to-market programs and his passion is to help leadership teams accelerate revenues and profits.

 Mark has authored over 35 articles and four eBooks on topics such as account-based marketing, building compelling value propositions and improving lead generation and qualification using an Intelligent Sales Pipelinetm  (https://contact.chiefoutsiders.com/improving-lead-gen-ebook)

Mark can be reached at mcoronna@chiefoutsiders.com 
612.554.0081  linkedin.com/in/markcoronna

The guest host this week is Tom Judge, Vice President of Direct Marketing Partners

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This SLMA Radio is hosted by Tom Judge of Vice President of Direct Marketing Partners  SLMA Radio is a program on the Funnel Radio Channel.  Funnel Media Group is the sponsor of SLMA Radio

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