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Sales Lead Management Association Radio

Jun 2017

Applying AI to Content Marketing

June 5, 2017


Witnessing the birth of Content Intelligence

There are two messages pounding into the marketing departments today:

  1. Content Management is king
  2. Artificial Intelligence (Machine Learning) is changing the way we market and sell----more----

And yet proving that content has value as creators of revenue is another issue entirely.  To answer how to decide what content is contributing the most to revenue, we discuss how AI and machine learning is making a star out of content that counts.  The guest is the CEO of Curata, Pawan Deshpande. The host is Jim Obermayer.

About Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards. Pawan is also a blogger for The Huffington Post, the Content Marketing Institute,, Forbes, Marketing Profs, and other technology and marketing publications.

About Curata

Curata is the industry leader in content marketing software solutions. Curata uses machine learning, natural language processing, and artificial intelligence to power our two software platforms: Curata Content Curation Software (CCS), and Curata Content Marketing Platform (CMP). 

For companies of all sizes, CCS allows marketers to  discover and easily publish industry-specific content to blogs, social channels, newsletters and more.

CMP answers the biggest question for marketers creating content: "How is my content strategy influencing leads, pipeline, and revenue?" CMP's robust editorial environment empowers marketers to optimize strategy and create better content, faster.

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