Tuesday Aug 27, 2013
Part 1 Is this the best you can do? What’s expected from a marketing manager today?
This hour of the Sales Lead Management Association’s Radio program is devoted to the question, “Is this the best you can do? What’s expected from a marketing manager today?
SLMA radio host Jim Obermayer asks, Eric Lundbohm, “Are marketing managers responsible for lead generation? Must they match sales quotas with sufficient sales inquiries? Are marketing managers in charge of generating only qualified leads? Is lead management the responsibility of the marketing manager? What happens if lead follow-up is poor on the part of salespeople, is marketing management culpable for this also? Whose responsibility is it to generate wealth in the company, marketing management or sales management? Maybe both together?
It will be an interesting hour. Both Obermayer and Lundbohm are outspoken, opinionated and have strongly held, sometimes opposing views.
About Eric Lundbohm
Eric Lundbohm is a B2B marketing professional with over 25 years’ experience in the trenches bringing products to market and growing their revenues. He brings a range of experience garnered from Fortune 500 down to start-up situations across technology, healthcare, information and automotive industries. Eric's main focus is on go-to-market strategies, creating messaging that works and lead generation that can be tracked. He enjoys helping companies hone their marketing strategy and execution to begin or accelerate growth.
His experience includes 9 years growing a network security firm from $4 million to $60 million, a dot-com startup and a dozen years in marketing roles in Fortune 500 firms. He holds a Bachelors in MIS from the University of Rhode Island and a MBA in Marketing from The Ohio State University.
Eric blogs regularly on marketing, business and management on his blog at http://ericlundbohm.com/ and you can follow him on Twitter @lundbohm.
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