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Sales Lead Management Association Radio

Oct 2017

Case Study: How ADP Proved ROI on a $1.5M Tradeshow Budget

October 2, 2017

A Case Study with Sales Management Super Hero Stephen Landry


High Tradeshow Investment, but no visible ROI?  “Why is that?” Asks host Peter Gillett. In this episode of SLMA Radio. Zuant CEO Peter Gillett interviews Sales Enablement Super Hero Stephen Landry nosh about:

  • Human issues
  • Corporate Politics
  • Planning
  • Technology

About Stephan Landry

Stephen Landry has a 30 year history of Sales, Sales Training, Sales Enablement & Sales Management.  He has focused on B2B Enterprise software sales for most of his career.  For the last 15 years he ran global sales at ADP.  For the last 6 of these years he worked for a supporting Division of ADP, called AVS where he was Senior Director. Highlights include:

  • Managed a 250+ Field and Inside Sales team covering the United States and for various Payroll , Tax and compliance solutions with direct selling to many verticals
  • Executed on an annual Sales Team quota 100 Million +
  • Ran extensive marketing programs and supported Event marketing with over 36 annual events and tradeshows  

Stephen is currently head of sales for Ontrackworkflow, a digital asset management company based in Atlanta, GA. A Florida native, he earned his Marketing degree from University of South Florida. He has three children and currently lives in Sarasota with his wife. 

More Peter

Slick Salesforce Interactivity for Events and Your Sales Team

Why Should Sales People LOVE Tradeshows?

SLMA Radio Sponsor


Zuant is a new generation of mobile lead capture system. One you can use at every Tradeshow and Event, or even every day when you're on the road to present and send videos and literature to your customers. It looks great and eliminates the need for manually entering your leads later. Now that's smart.