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Sales Lead Management Association Radio

Dec 2011

Dec 15: Lydia Sugarman of Venntive and Jim Obermayer on the Epidemic of ROI Discovery

December 12, 2011

This week's show features commentary by SLMA CEO, Jim Obermayer who will be speaking on the topic of The Epidemic of ROI Discovery, why marketers are primed to Talk ROI

Our guest is Lydia Sugarman, President Venntive.  Will Crist and Jim Obermayer will talk about the Top Ten winners of the 50 Most Influential People in Sales Lead Management for 2011.

lydia-sugarman.jpgLydia Sugarman is president at Venntive, a groundbreaking, comprehensive customer engagement platform that is replacing traditional model of multiple applications that require integration for a complete overview. One platform, one login, democratizes information throughout the organization by delivering immediate benefits at reduced risk, cost, and time.

Venntive is pioneering a new category of business software with its true all-inclusive platform that naturally introduces processes, systems, and collaboration that scales as your organization grows.

Ms. Sugarman, an experienced sales and marketing professional, has been helping clients from start-ups to Fortune 10 financial services companies to build awareness in the online space for more than fifteen years.

Offline, she avidly pursues cycling, swimming, hiking, reading history, great food, and great wine.