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Sales Lead Management Association Radio

Dec 2010

December 16 Show: Larry Ritter, Sen. VP of Sage Solutions & Lead Generation Expert - J. David Green

December 18, 2010

Industry news: Will Crist.

Larry Ritter, Senior Vice President & General Manager Global Product Management & Marketing, Sage CRM Solutions

Larry Ritter is senior vice president and general manager of global product management and marketing for Sage CRM Solutions, part of The Sage Group plc, a leading global supplier of business management software and services to over 6.3 million small and medium-sized business customers worldwide. Mr. Ritter leads product strategy, development, testing, and marketing for the Sage CRM Solutions product family comprised of Sage ACT!, Sage CRM and Sage SalesLogix. Mr. Ritter has 20 years of software industry experience and, prior to Sage, lead product development efforts for Citrix Systems and Hewlett Packard. He joined Sage in 2004 and as a senior executive within the company’s Global CRM Organization has helped evolve the ACT! product line for use by corporate customers and specific industries, guide Sage CRM and Sage ERP front and back-office integration, and lead the re-architecture of the Sage SalesLogix platform. He is also a significant contributor to the Sage CRM Solutions strategy and vision, as well as product roadmaps.

At Citrix, Mr. Ritter was responsible for worldwide IT infrastructure planning projects for security, application deployment, and network management. During his HP tenure, he was responsible for software development tools that enabled companies to embed microprocessors (Intel, Motorola and others) into various industries including aerospace, manufacturing, automotive and gaming.

Mr. Ritter is quoted frequently on CRM technology and trends in industry and business publications including CRM Magazine, Selling Power, and Computer Reseller Newsamong others. In addition to speaking at various Sage customer and partner events worldwide, Ritter is a guest presenter for the Arizona State University graduate school of business. He has a B.S.E.E. from Iowa State University and has participated in MBA studies at University of Colorado.

David Green, MECLABS Applied Research

Dave Green has over 25 years of experience in all aspects of lead generation and in channel marketing.b Clients have included Cisco, Microsoft, Qwest, PTC, Avaya, Symantec, Computer Associates, & Novell. Key accomplishments include designing for two of the largest software companies telesales operations that significantly exceeded first-year quota by over 30 and 60 percent, respectively. Green also wrote the business plan and helped secure the funding for a department focused on demand generation and global lead management for a Fortune 500 firm.  Green then helped recruit the staff and select the vendors that drove over a billion dollars in pipeline in the first 20 months of operation. In 2001 David teamed with Michael Saylor to co-author The B2B Refinery®, a book about the value of organizational alignment to maximize ROI on go-to-market resources.

This show is sponsored by: SmartLead by AdTrack