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Sales Lead Management Association Radio

Mar 2017

How Badger Maps increases Sales Rep’s Productivity by 25%

March 27, 2017


How outside sales representatives spend their time is always in question, but the sales manager seldom looks to mapping software as a way to solve the time on-the-road AND productivity issues.  During our program with Badger Map’s CEO Steve Benson, he explains how mapping software is so much more than a route planner when it comes crushing sales quotas.  The host is Jim Obermayer. 

Our Guest Steve Benson

Steve is the Founder and CEO of Badger Maps. After receiving his MBA from Stanford, Steve worked in Outside Sales and Sales Management at IBM, HP and Google where he worked in the enterprise sales group. Steve was Google Enterprise's Top Sales Executive in 2009. In 2012 Steve founded Badger Maps, the #1 Sales App in the Apple App Store, which helps Field Sales People be more successful.

About Badger Maps, Inc

Badger Maps is a sales routing app that helps Field Salespeople close more deals and minimize busy work throughout the sales process. Badger provides automatic territory management for Field Sales Reps by helping them take action quickly on their customer data on a map, to focus in on the best opportunities. Reps using Badger reduce driving time by 20% and increase the productivity by 25%. Reps use it to automatically optimize schedules and routes to get more meetings and sales.

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