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Sales Lead Management Association Radio

Jun 2014

How to fix your database to boost email success by 40%

June 9, 2014

10 steps to optimize your b2b email marketing database


Host Jim Obermayer interviews Frank Jamieson, president of Applied DM Research.  Databases have always been important, but in this interview, Frank discusses the ten steps that marketers can use to optimize their email marketing databases.   Remember, the database is 40-60% of an email blasts success.  Optimize your database and watch the return climb 40-60%.


About Frank Jamieson


Frank Jamieson is President of Applied DM Research and with 15 years’ experience he has built target rich marketing databases.  Applied DM Research has provided  target marketing services to: Apple, Equinix, Solarcity, Sunpower, Box, Michelin, Cisco Systems,,  Shell Oil, DocuSign, In-N-Out Burgers DMA/Direct Marketing Association Board Member


About Applied DM Research


Applied DM Research offers a fully integrated suite of marketing database solutions for b2b and b2c marketers that includes customer profiling, market segmentation, prospect database development, data appending, database cleansing and sales funnel analytics. We also offer project management services for specialized direct marketing and digital marketing campaigns.

Specialties: Customer Profiling, Prospect Database Research, Market Segmentation, Data Appending Database cleansing, Sales Funnel Analytics, Media Targeting Profiles, Email Appending, Telephone Appending, Computer Mapping, Direct Marketing, Lead Generation, Database Marketing, Digital Marketing, Demand Generation