March 7, 2016
When your business life depends on your ability to absolutely, positively, get a meeting a certain someone, then this is the book to read, love and cherish. SLMA Radio interviews Stu Heinecke, direct marketing guru and Wall Street Journal cartoonist about his most recent book, How to Get A Meeting with Anyone
. The host is Jim Obermayer.
About the Book
How to Get a Meeting with Anyone.
- Wentto #1 in several categories
- #2Top New Release in Sales & Selling
-TopSales World Book of the Week
-Named this week 3/9/16 one of the Hot 100 Best Business Books by Books Blizz
In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent.
Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact’s circle of influence.
What is Contact Marketing?
Contact Marketing is a fusion of marketing and sales focused on opening doors to VIP prospects, resulting in critical sales and strategic alliances. Our logo illustrates the effect of having a handful of the right kinds of relationships, producing ripples that rapidly spread throughout the marketplace, creating a global scale and sphere of influence for your enterprise.
Contact Marketing Radio
Contact Marketing Radio continues the process of discovery started by host Stu Heinecke’s research for his book, How To Get A Meeting with Anyone
. For the book, he interviewed the top 100 sales thought leaders in the world and asked, “When you absolutely must break through to someone of great importance, someone nearly impossible to reach, how do you do it?” What he discovered was twenty categories of Contact Campaigns that range from $0 to $10,000 per contact and produce response rates as high as 100%, with ROI figures in the tens, even hundreds of thousands of percent.
Join us every week for the live show, Thursdays at 10 am PST/1 pm EST, download episodes on iTunes or simply use the archive here to listen to your favorite episodes now.
Stu has been the SLMA's Humor Relations Contributor for five years.
This episode is generously sponsored by
The Vanella Group, Inc. is the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers.To learn more, visit VanellaGroup.com
or call 888-335-0340
and by Validar
Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Call 888 784 2929 or visit us at www.validar.com