Monday Apr 14, 2014

How to get an accurate database without getting ripped off.

SLMA Radio Host Jim Obermayer interviews the father of modern database marketing, Vin Gupta. The interview ranges from how modern database marketing came about to exactly how to avoid getting ripped off by supposed database suppliers. Vin has never strayed far from his roots as a marketer.

Why it is important:

An interesting history lesson on database marketing. The importance of triple verification of a purchased database and why you should only buy from reputable database providers.

About Vin Gupta

Vin Gupta is the former Chief Executive Officer (CEO) and Chairman of infoGROUP (previously known as infoUSA. infoGROUP grew from a one-man operation to a global employer of over 5,000 with revenues of $750 million. During this period he acquired over 45 companies. InfoGroup was sold in July 2010 for $680 million.

He was appointed by President Clinton to serve as a Trustee of the John F. Kennedy Center for the Performing Arts in Washington, D.C. Mr. Gupta was also nominated and confirmed to be the United States Consul General to Bermuda as well as nominated by the President to be the United States Ambassador to Fiji.

How to get an accurate database without getting ripped off.

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