Of course, some companies are pleased with a 2-4% website conversion, but substantial gains in sales can be accomplished by knowing the names of the companies and visitors to your site; that is the real payoff for marketing and sales.
It’s lovely to have website traffic, but almost useless unless you know who the visitors are. The key element is to combine your web analytics and CRM data to turn anonymous visitors into real people. John Cheney, CEO of Workbooks CRM tackles how he has solved the mystery of the mysterious visitors. The host is Jim Obermayer.
About John Cheney
John Cheney is the Chief Executive Officer and founder of Workbooks, a leading provider of CRM technology. As an entrepreneur, Cheney previously launched two businesses: in 2002 BlackSpider Technologies, a worldwide provider of on-demand email and web security that he successfully sold to SurfControl in 2006 for $40m; and Activis, an award winning managed security services company, which was acquired by Articon-Integralis in 1999.
Cheney brings over twenty years of experience in senior management within the IT industry. His ethos is ‘Your success is our Success’, which translates in the way Workbooks partners with its customers.
Workbooks deliver cloud-based CRM and business applications to the mid-market, at an affordable price. Workbooks extends beyond sales, marketing and customer support to include order management and fulfillment, invoicing and supplier management, at a price which is typically 50-70% less than solutions such as Salesforce or Microsoft Dynamics.
Workbooks joins up the entire organisation around data and processes, promoting teamwork and collaboration. It provides a single 360° view of customers and the information is accessible anytime, anywhere. Productivity is increased, operations are streamlined, insightful decisions are made and the business is better equipped to differentiate against the competition.
For more information on how Workbooks could help your business, visit www.workbooks.com.
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