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Sales Lead Management Association Radio

Mar 2014

Is branding dead in a digital world?

March 25, 2014

bart-young.jpgSLMA Radio host Jim Obermayer interviews Bart Young of the Young Company, which has roots as the oldest agency in the LA area. The interview will focus on the role of branding in a digital world. While the Young Company offers the full array of digital services, branding is part of its services as it has been for over sixty years. Bart gives us his opinion as he defends branding as an important task for every client.

About Bart Young
Bart’s career in advertising began at age seven, when he spent the summer stuffing envelopes for a direct mail campaign at his father’s company, Speer, Young & Hollander. In 1983, Bart took over the firm as president and built it into one of Southern California’s leading independent agencies and a top 100 B2B agency in the U.S. Bart holds an MBA degree from the University of California, Berkeley where he studied with brand equity expert David Aaker.

About Young Company
Founded in Los Angeles in 1949, and now located in downtown Laguna Beach, Young Company is one of the top creative advertising agencies and internet marketing agencies in Orange County. The firm has extensive experience in advertising, branding, Internet marketing, market research, public relations, social media and website design. Major clients have included ARAMARK, Fluor Corporation, HP, Hughes, IBM, Northrop Grumman, Samsung and Texas Instruments, as well as a number of major software, semiconductor and Internet companies.