January 24: Sales Funnel Mistakes that affect growth.

Join host, Jim Obermayer as he talks to Al Davidson about the four biggest mistakes people make in managing their sales funnel. Many sales people are familiar with the concept of the "sales funnel," with the idea that every sale starts with a large pool of prospects, which are eventually narrowed down by the various steps of the sales process (qualification, presentations, proposals, etc.) leading to a much smaller number of customers who actually decide to buy and close the deal. A big part of success in managing sales leads is developing a better way to understand and manage your company's sales funnel. Here are a few of the biggest mistakes that small business leaders tend to make in managing their sales funnels – and ideas on how you can get better results. About Al Davidson: Al Davidson is the President and owner of Strategic Sales & Marketing (SSM), which he founded in 1989. Under Al's direction SSM has designed and implemented new business development plans and programs for thousands of B2B companies nationwide. Since their inception SSM's calling center has completed over 50 million new business sales presentations to high level decision makers and generated over 7 million sales leads. As a result, SSM has developed major account development expertise in the high technology, manufacturing and business service sectors. In addition Al Davidson has 25 years experience in business-to-business (B2B) direct marketing, new business development consulting, sales force management, lead management, sales training, and B2B web marketing. SSM also powers the Connecticut Technology Council's Lead Generation Resource Center (LGRC). The mission of the LGRC is to provide advisory services to CTC members in the following areas; identifying new business opportunities; searching out and qualifying customer prospects and business partners; design, production and implementation of marketing programs and strategies. A bit about Strategic Sales & Marketing, Inc. Strategic Sales and Marketing (SSM) is a lead generation company specializing in B2B lead generation, appointment setting and managing sales leads for major accounts in multiple industry sectors. Founded in 1989 by Al Davidson, Strategic Sales and Marketing is widely recognized as one of the “leading lights” of the lead generation industry. Highlights of their lead generation programs include:

• Completed over 50 million new business sales presentations for our clients.
• Al Davidson, founder and president, has been nominated by the Sales Lead Management Association as one of the 50 Most Influential leaders in the industry.
• Generated over 7 million sales leads for our clients.
• Created millions of dollars in new revenue for our clients.

Strategic Sales and Marketing clients range from small local businesses to Fortune 100 companies.