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Sales Lead Management Association Radio

8
May 2019

Leading Digital Transformation Within Your Organizations

May 8, 2019
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Digital transformation is an organization-wide effort, but it starts with the leadership of marketing. From vision creation to team empowerment, CMOs and marketing leaders are poised to drive transformation within their organizations but not all are well-versed in how to approach this transformation.

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This month on Revenue Rebels Rhoan Morgan sits down with colleague Eric Hollebone, Chief Marketing Technologist and VP Marketing at DemandLab to motivate and empower marketing leaders to lead the digital transformation from within. Listen as they discuss:
  • Why marketing is the ideal candidate to lead digital transformation
  • How to get the organizational buy-in needed to lead your transformation efforts
  • The role data plays in this transformation
  • How to transition from strategy to execution
If today's episode inspires you to begin your transformation journey, access your complimentary copy of the Change Agents Book and Playbook to get started.
 
About Our Guest: 
Eric Hollebone, Chief Marketing Technologist, VP Marketing, DemandLab

Eric brings DemandLab’s Revenue Ecosystem® Framework to life for our clients by integrating strategy, technology, and data across the marketing, sales, and services continuum. By leveraging enterprise data architecture and developing growth engines to drive digital innovation, Eric designs and customizes solutions for the entire length of the customer journey—from creating awareness to increasing revenue to enhancing loyalty and customer lifetime value.