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Sales Lead Management Association Radio

Mar 2011

March 10 Show: Srihari Kumar and Jeff Molander

March 8, 2011

Srihari KumarSrihari Kumar – Chief Executive Officer LeadFormix

Questions: What makes LeadFormix different? How can marketers use the LeadFormix information to support salespeople? What does LeadFormix do that other products don’t do? Cost? Commitment?

Srihari has been a co-founder or early employee of a string of successful Silicon Valley startups, including VXtreme (acquired by Microsoft), Yodlee (acquired in part by Warburg Pincus), InMage Systems (the largest independent Continuous Data Protection provider), and RingCube (winner of the 2009 Product of the Year for Desktop Virtualization). Srihari was a key member of the team that built the first version of Windows Media Server and Windows Media Player at Microsoft, and invented the concept of hypervideo for which he holds the patent. Srihari also worked as a Computer Science Researcher for SRI (Stanford) International, Philips Research, and the UCSD Computer Science Department. Srihari earned a BS from the Indian Institute of Technology (IIT), Chennai, an MS in Computer Science from Washington University, and an MBA with honors from the Wharton School of Business, University of Pennsylvania.

About LeadFormix LeadFormix is a leader in next-generation marketing automation software, known as Marketing Automation 2.0. LeadFormix delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology.

The  company was founded in early 2008 by experienced software executives from Microsoft, Yodlee, Autonomy (Optimost / Interwoven), and Healtheon.

Jeff MolanderJeff Molander is adjunct professor of digital marketing at Loyola University's business school.

Our questions for Jeff ask him to explain and backup his assertion that social media sells!  What does he mean when he says there is no such thing as social media?   What’s this story about Moosejaw?

Jeff is the former co-founder of the Google Affiliate Network and the authority on making social media marketing produce leads and sales. He's author of the forthcoming book, Off the Hook Marketing: How to make social media sell.  Since 1997, Jeff's been helping business owners and senior executives align digital marketing with customer acquisition and retention.  He's a professional speaker who's known for delivering practical ways to make tools like Twitter and Facebook produce leads and sales.

This show is sponsored by: SmartLead by AdTrack